Expand your understanding of the casino and sports betting industry with our comprehensive guide. Packed with valuable insights, curated tools, and global trends, this guide is your go-to resource for success.

Uncover the hidden complexities of KPIs with our authoritative glossary. Divided into four core parts, we cover everything you need to know:

  1. Financial Metrics: From GGR to ARPU, we’ll show you how to measure and optimize your revenue.
  1. Player Engagement Metrics: Learn how to keep players engaged with key indicators like Active Players and Total Deposits.
  1. Operational Metrics: Discover winning strategies for player acquisition and retention, especially during major sporting events.
  1. Analytical Tools and Trends: Stay ahead of the game with real-time dashboards, data warehouses, and the power of AI and Machine Learning.

Each KPI comes with a definition, formula, type, and expert insights on its impact. For instance, NGR gives you a clear snapshot of your casino’s financial health, helping you make informed decisions.

As Max Trafimovich, CCO at SOFTSWISS, says, “Our goal is to help operators develop their businesses efficiently. By aligning KPIs with unique business goals, our partners can stand out in the highly-competitive iGaming landscape.”

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