Affiliate Marketing online casino is a method of solving marketing problems by attracting agents (referrals, affiliates).
The essence of affiliate marketing is the promotion of casinos and gambling products through intermediaries and for a commission paid to the intermediary by the customer.
Nowadays, this is one of the most effective marketing in the field of gambling. All casino brands have an affiliate program and are happy to cooperate with those who can extract targeted traffic.
However, effectiveness also hides difficulties. If the affiliate manager is not experienced, then there is a high probability of entering into potentially unfavorable deals for the brand. Affiliate marketing of online casinos should primarily be aimed at WIN-WIN. Only such a model will allow brands to compete in the market.
All casinos strive for a deal with affiliates on RS (Revenue Share). However, in today’s market it is almost impossible to find a major partner in such a deal. Nobody wants to be with the brand in a full partnership in traffic. Affiliates want fixed amounts for their traffic. Various payments for actions and so on. There are many reasons for this and we described them in the article: Soap bubble of deals in affiliate marketing.
- Types of rewards:
Revenue Share (RS) – Percentage of NGR (Net Revenue) players brought by an affiliate.
- Cost per Action (CPA) – First Deposit Payment (FTD)
- Hybrid deal (RS + CPA) – The partner wants both a fixed amount for FTD and a percentage of profit.
- Cost per lead (CPL) – Registration Fee
There are many more different types that are also used in other niches, not only gambling. However, the ones we quoted above are the most common.
We at BoomAff have seen a huge number of different deals. Some of them turned out to be minus, some profitable. We clearly know and understand what difficulties the casino will face with one or another partner. Also, importantly, we know which casinos are best not to work with. Since we maintain excellent partnerships with both affiliates and online casinos, we clearly understand the market situation. Our affiliates are protected by our experience and information, just as our casino partners are protected.
Contact us right now and we will help you with the selection of truly reliable and most important, profitable partners.