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Betsson is set to launch its renowned Rizk online casino in Serbia, expanding its geographical reach and diversifying its market. As part of the Betsson family since 2020, Rizk, a subsidiary of Zecure Gaming, aims to replicate its success in other markets and capitalize on the exciting potential and opportunities in Serbia.

The Central and Eastern Europe and Central Asia (CEECA) region, which includes Serbia, contributed a significant 43% of Betsson’s revenue in the second quarter of 2023. This highlights the importance of this strategic move for Betsson as they continue their commitment to expansion.

In addition to entering the Serbian market, Betsson has also formed a strategic partnership with Bethard. As the exclusive provider of fully managed sportsbook services for Bethard’s player base in key markets like Sweden, Ireland, and Malta, Betsson’s reputation for delivering unparalleled player experiences solidified this partnership.

Jesper Svensson, CEO of Betsson Operations, expressed his delight in being chosen as Bethard’s preferred sportsbook provider. Both companies share a dedication to providing exciting sports betting opportunities across their respective markets.

Frank Heinänen, MD of Bethard, cited Betsson as an obvious choice when seeking to elevate their sportsbook offering. The partnership between these two industry leaders promises to take their sportsbook experiences to new heights.

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