Betsson, a well-known name in the iGaming industry, is set to strategically re-enter the Dutch market. The company recently acquired Holland Gaming Technology Ltd, a Dutch-licensed B2B and B2C iGaming company, along with its online game studio, Holland Power Gaming B.V., for €27.5 million.

This acquisition has significant implications.Holland Gaming Technology Ltd is a licensed online gambling operator in the Netherlands. Holland Power Gaming B.V. is an online game studio that develops content for the B2C operation. The former operates games via two different websites in the Netherlands: goldruncasino.nl and goldruncasino.com.

On 19 February, Betsson announced that it has agreed to acquire both businesses for €27.5 million on a cash-free, debt-free basis. The acquisition will be funded using Betsson’s existing liquid assets. €16 million will be paid upfront upon closing, with further deferred payments of €9 million and €2.5 million to be paid after six and 12 months, respectively.

The acquisition is subject to post-closing approval by the Netherlands Gambling Authority (KSA). The integration of the business into Betsson’s operations is expected to increase revenue from locally regulated markets. This aligns with Betsson’s strategic ambition to achieve profitable growth through geographic expansion.

In 2021, Betsson withdrew from the Netherlands’ grey market and committed to no longer accepting Dutch customers on its international websites ahead of the introduction of the country’s licensed market. After the licensed market launched, Betsson applied for a licence in the country but eventually withdrew its application in July 2023. The company cited the lengthy and costly process of securing a licence, which was further delayed.

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