Casino customer support outsourcing – why are various managers of casino brands looking for this service and how, thanks to customer support, can LTV be improved? All very simple – high-quality casino customer support can not only respond to questions from customers, but also, to sell them new tournaments, to offer improved bonuses, etc.

Casino customer support outsourcing from BoomAff is quality and affordable solution for your gambling brands. Our online chat specialists with understanding referring to each client. Providing professional customer support services helps to keep the brand at a high level, and also, to conduct the right policy sales.

Customer support = sales department

Providing professional customer support, casino brands close one of basic needs of operational business – sales. Specialists from the BoomAff team are well trained and experienced in online gambling. Support managers monitor the quality of the department, and our clear CRM system allows you to remember about each player.

We know how to be unobtrusive. We know how to offer help to the player on time even when he did not ask it. Our casino customer support specialists always view all users on the site, and properly built alert system immediately signals a possible problem with the player.
Thanks to scripts developed by the BoomAff team, our support team promptly offers players additional bonuses that provoke new deposits.

Casino customer support and LTV growth

Providing professional customer support services, casino brand increases self-confidence. An increase in confidence already provokes LTV growth, however, not only this factor can affect the improvement of this indicator. Sales department in the face of customer support, also increases LTV. Lifetime value is one of critical indicators of brand success.
Working with various partners and in various cooperation schemes, casinos brand can improve its margin by increasing LTV. This is achieved through a correct and successful affiliate management model marketing (We have affiliate marketing professionals who can give you help).

If you correctly combine partners who work on the RS model (Revenue Share) and CPA (Cost per action), as well as constantly improving LTV, casino brand can significantly increase margins. It grows through affiliates who work on CPA scheme. Example: If you know that your brand has reached LTV in the Norwegian market is 800 euros, then it will not be difficult for you to pay for one depositor 250 Euro CPA, as the average statistics show that you are in any case will be a plus in this deal. However, if you do not know the rate of LTV or it is not stable, then such a deal can be fatal to your budget.

 

Cros / prons inhouse customer support

Let’s take a look at the main pros and cons of support desk content.

Pros:
– Ability to control the process of communication with players
– Build your own sales and support scripts
– Independently influence the improvement of LTV and brand confidence

Minuses:
– Salary increase
– Search and hiring professional sales managers who will help in
building scripts (or maybe they won’t help)
– Time for training chat operators
– Not the professionalism of a customer support specialist can adversely affect
on trust.
– Increase in office, and, consequently, rental costs (not all managers can
build customer support remotely)

As we can see, the content of casino customer support’s own department is costly both on the part of finance and time. It is economically unprofitable both for beginner brands and medium-sized casinos that have already managed to work and gain experience.

If you want to improve one of the strategic indicators of your business, as well as start increasing trust to your brand contact us or leave a request at the bottom and BoomAff experts will help you!

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