User interface is what provides user experience (a.k.a. UX). Building it good, smooth, sleek, nice-working, and eye-catching will make people want to spend time in this venue even if it has some technical flaws. That’s why having a good interface is of utmost importance. In this article, we’re briefly reviewing a good interface that a gaming venue must have.

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Key Elements of a User-Centric Interface in a Gambling App

There are a number of elements in the user-centric app interface.

Simplicity

Keeping the app’s interface simple by all means necessary. If anything in the interface can be avoided or abandoned, then it is better to do so. While designing the interface, one should always analyze whether every element of it bears meaning or not from the standpoint of: 

  • Style
  • Corporate brand
  • Functionality
  • informativeness
  • Elegance (visual appeal).

Anything that does not entertain a visitor, does not provide information, and does not lead to the desired actions must not be embedded.

Use Intuitive Icons

Come up with icons that directly convey their meaning at first glance. A person shall not think what ‘that thing’ means when looking at it. Is it a mushroom or an orb from some dragon adventures? Am I in a fantasy kingdom or a betting club? It is a prompt payment icon or a lightning strike warning? 

Use color to guide users

Picking the color scheme must be done with adherence to the corporate style of the venue (as the mother company defines it). There are also general rules for the color scheme design for websites and apps, which a good designer knows. These rules set requirements to:

  • Color palette
  • Contrast
  • Color hierarchy
  • Distinguishable colors to people with normal sight and to people with sight impairments (there should be a possibility to switch between the themes)
  • Using enough white space
  • The psychology of colors, etc.

The colors must also guide users to make the wanted actions: register, deposit, play, take part in tournaments, open info pages, subscribe, etc. These guidance steps are executed by a combination of colored buttons and transition of colors in parts of screens.

Make it Responsive

A user friendly interface casino must ensure that the color scheme is the same across all devices, all mobile screens, all web pages, and external resources, such as social media pages and emails. If a mother company has more than one gaming parlor and they all have different designs, it must ensure different designs for all internal and external infotainment resources connected to every individual parlor.

Use clear and concise language

Wording and messages that are conveyed to the target audience are also important to design a user-friendly interface for casino. Since gamblers are those people who’re rarely excited about reading a lot of words before jumping into play, the textual fulfillment of app screens of betting clubs must be as short as possible. Ideally, if everything is boiled down to naked meanings, slogans, call-to-actions, screaming ideas, and icons, such as:

  • Play now
  • Games
  • Deposit
  • Contact support
  • Win now
  • Register.

All the words that houses of gambling usually have are concentrated in those necessary yet boring pages like the Terms and Conditions, Privacy Policy, descriptions of the rules for bonuses, and the like.

If a house of gambling caters to multiple geos, it is a rule of thumb to have those languages embedded into the interface to attract a larger audience.

Provide Feedback

It is always interesting to know what visitors think (even if a company-owner of a gaming parlor doesn’t like what they think). It gives enough food for thought to improve the quality of the interface, of processes in the house of gambling, and other aspects of one’s business, let alone the app. So make it possible for the users to send their pieces of feedback via the interface of the app or via contact channels (social media, email, live chat, or messengers).

Test and iterate

Testing and improving are always good approaches to design online casino. Whenever any adjustments or changes made, they necessarily must be tested for:

  • Functionality
  • Appearance
  • Coolness (likability by the audience)
  • Correspondence to the branding of the company 
  • Cross-platformness.
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How Can Mobile App Devs Ensure that Interfaces are Accessible to People with Disabilities?

Globally, there are around 217 people with visual impairments of various severities, including those who do not have vision since birth or lost it during a lifetime. These people cannot partially or fully enjoy the usage of the Internet, among other things. But websites are not only about the visual part: they are also about hearing and the ability to type on a keyboard and use a mouse. Around a whopping 1.5 billion people in the world have a mild form of hearing impairment, amongst which about 430 million have medium, severe, or full hearing loss. When it comes to having a full set of hands and fingers, approximately 12.2 million people in the world do not have at least one finger and/or one hand.

These stats demonstrate the importance of having a gambling interface of a gaming club designed for people with these kinds of disabilities. There must be a possibility to switch to it from the main interface. This will help accommodate a part of the target audience — analogically to the possibilities of adjusting the mobile phone’s interface to a particular disability, which is a standard option now for all popular mobile operating systems. Unfortunately, less than 2% of all websites and apps on the global scale are adjusted for people with any kind of disability. At the same time, about 20% of the global population lives with some sort of disability.

Implement proper accessibility features

To address this discrepancy, the WCAG standard (Web Content Accessibility Guidelines) was designed in 1999. As of today, it has undergone multiple edits for improvement. WCAG can be used to study the principles of website and app improvement for people with disabilities.

Adhere to accessibility guidelines

To adjust the interface of an app, start with the most obvious technological solutions: 

  • screen readers
  • text-to-speech assistants
  • text alternatives for images to enable all app content for screen readers
  • semantic HTML
  • keyboard/mouse/gesture accessibility — for those who can ONLY use either of them
  • different color contrast schemes for those who see alternatively
  • focus indicators such as links and controls
  • resizable text and buttons
  • audio and video accessibility
  • a possibility of skipping parts of content.

Conduct accessibility testing

Test interface with assistive technologies and disabled users to identify and address possible barriers.

Provide alternative means of interaction

There can be other means of using an app, like voice commands, touch gestures, mouse emulation, or a customizable interface.

Prioritize inclusive design

Inclusive design requires considering the diverse range of users who may interact with the interface of the app, including those with various kinds of disabilities: sensory impairments, cognitive limitations, and technological constraints. Whenever possible, there should be a number of versions of the interface of a gaming venue to make it possible to switch to a particular version that is designed specifically for a selected kind of disability. Surely, it adds work to the app designers and coders but still.

Seek feedback from users with disabilities

Whenever a developer isn’t sure about what exactly each element of the interface should be like for a person with a particular disability, they can seek advice from such people directly. If there are no people with a particular disability in their circle of communication, it is always possible to hire them from specialized agencies or outsource them as freelancers.

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Common Mistakes to Avoid in the App Interface Design

Often abandoned some app just because it looks terribly awful in its design? Although these occasions grow rarer each year, they still happen. It might also be that a design was made by some ‘back office guy’, who knows nothing about people-friendly interfaces.

There is a TV show called Silicon Valley (a super hilarious TV show about a bunch of tech geeks who are running a startup based on solely tech knowledge, knowing nothing about people interaction, communication, and growing a company). It is advisable to watch it in its entirety to have a gorgeous laugh at those dudes. But we would like to emphasize Episodes 8 and 9 of Season 3. There was a moment, in which a girl, Monica, working for their company (Pied Piper) looked at the interface of an app they were about to deliver to the market and hated it. In this scene and consequential ones, Monica expressed her dissatisfaction with the app’s interface. Despite super positive feedback from engineers, Monica’s negative reaction highlighted a crucial user problem that further led to a decline in user interaction and adoption of the app by people who were not software engineers or back-office programmers. This situation emphasizes the importance of considering end-users’ perspectives and conducting proper user testing before launching any product. Especially the one that has a primary focus on users, not technicians. 

So now let’s briefly look at the common mistakes in the design of a mobile app interface of a gaming parlor.

 Read this article to find out some tips about casino user interface

Cluttered and overcrowded layouts

For every piece of design, there are established rules that are adopted by market specialists. They are subject to change over time. Yet, the overwhelming part of them was formed long ago and is not about to change ever soon unless something extraordinary happens. 

So, when it comes to layouts, there must be a certain visual hierarchy of elements, proper usage of white space, consistency, and content prioritization.

Inconsistent design elements and navigation patterns

Strive for the same design across all pages and tabs of the website or app, using the same pattern libraries.

Lack of proper accessibility features

A mobile/tablet app shall correspond to the WCAG, as we wrote above in this article: using screen reading options, keyboard/mouse/gesture-only possibility, color contract, accessibility, and so on. Avoid not using these in the app. 

Excessive use of complex animations and transitions

Excessive animation is one of the highly irritating points in modern web and app designs. It has become excruciatingly widespread to make animations and transitions for the sake of animations and transitions, giving them no literal or practical meaning. Take a look at every website that is designed in the manner of a landing page: it just never shows in full — users always have to scroll down to have all the content loaded, rendered, and shown. Why? Obviously, landing page designers think it is witty, enigmatic, or breathtaking (in reality — none of that, and it evokes only disgust and pain from unbearable screen flickering). 

In the app design, think carefully: why animate just every element in the menu, hover-over, button activation, game launch, etc? For the overwhelming majority of mobile owners, who own older models of phones, all these flickering animations are not only tiresome for their eyes but also challenging for the processor of their devices. 

Let’s face it: only the minority of 5 billion mobile users in the world actually buy new phones every year or once every 2 years — those who do that are mainly responsible for new purchases. According to available statistics, only about 2% (!!!) of smartphone users upgrade their phones as soon as a new model is released. 54% of them opt to upgrade their phones only when they stop working or become obsolete (which happens anything in between 2 and 20 years). That’s a powerful answer to any striving of an “advanced” app designer to add flickery-wickery flickety-fluckety stuff to the app’s elements.

Ignoring user feedback and failing to iterate

We recommend carefully collecting user feedback about the interface of an app. To do that, hire or outsource a person with a specific disability (or several of them) so they can play around with the preliminarily finished interface of an app so as to introduce changes before going live. Also, pay attention to app updates — do not forget to implement user feedback in every iteration as well.

How important is usability testing when developing user-centric interfaces for apps of gambling establishments?

Just as it is for any other type of software, usability testing shouldn’t be omitted when developing user-centric interfaces for gaming venue apps. Here is why:

  • Since we focus on the user, we must be sure that they are satisfied with the app’s functionality and interface
  • Bear in mind the app versions for both users without and with disabilities (to avoid losing a percentage of the target audience)
  • Focus on retention of users via a good interface — this does not require a lot of extra money and, once in place, will constantly work in favor of one’s gaming venue (unlike other costlier options for customer attraction and retention, such as bonuses, promos, paid marketing, affiliate schemes, etc.).
Looking at a good design of a user-friendly interface for casino

Conclusion

We all want our gamblers to love our casino user interface, not hate it. So do not repeat the huge mistake of Pied Piper, which we have considered above — making the app interface for geeks, not users. Do not forget to test it before going live, gather pieces of feedback from as many categories of future users as possible, and make sure to properly design the interface for people with disabilities, who can be very thankful for thinking of them.

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