The European Gaming and Betting Association (EGBA) applauds Finland’s plans to revamp its current online gambling monopoly. The Ministry of the Interior in Finland has announced a legislative project that will introduce a licence system for online gambling. This means that operators who offer online gambling, such as casino games and betting activities, will need to obtain a licence.

These new proposals are part of a larger initiative that will also address fees, taxation, safer gambling legislation, and advertising regulations. Currently, Veikkaus has the exclusive right to offer gambling services in Finland as a state-owned enterprise.

Maarten Haijer, EGBA Secretary General, commented, “This is an important and long-awaited step towards gambling reform in Finland. Introducing a multi-licensing system will give Finnish consumers more options and protections, promote fair competition among operators, and give the Finnish authorities greater control over the online gambling market. With these changes, all EU member states will have some form of licensing regime for online gambling.”

Finland is the only EU country that operates its online gambling industry as a monopoly, which has led to lost revenue as players turn to international websites. The EGBA believes that implementing a licence system will not only improve regulation but also increase revenue.

Haijer concluded, “We are eager to continue our discussions with the Finnish Government and local stakeholders as the regulatory framework develops.” In a related development, Winlandia, formerly a Finland-only site, has expanded internationally with its launch in the UK.

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