EPG Financial Services, a subsidiary of the Gauselmann Group, has introduced Paylado, a new payment application that allows customers to make real-time cash top-ups and withdrawals using their smartphones at retail and casino locations.

Paylado complies with financial regulations set by FIAU, EBA, GGL, and MFSA. The service is expanding to include petrol stations, popular supermarket brands, and select Gauselmann-operated entertainment venues. The Paylado cash loading service is powered by Funanga, a trusted European payments business known for its secure features and extensive network of point-of-sale payment partners.

Customers can use the Paylado app to generate a unique barcode within their digital wallet app, which can then be scanned at the point of sale to add funds to their Paylado wallet.

Jens Bader, CEO of Funanga, expressed that the Paylado team required a reliable and established white-label product designed specifically for iGaming. The service needed to be user-friendly and highly secure.

Rupert Kainzbauer, CEO of Paylado/EPG Financial Services, expressed confidence in Funanga’s security, regulatory compliance, and technical quality. He emphasized the importance of having a vast network of point-of-sale locations to ensure convenient payment options.

These developments build on the Gauselmann Group’s previous initiatives in the gambling and entertainment industry, including partnerships with mybet and Gaming Arts. The Gauselmann Group appointed Stefan Bruns as a Management Board member to focus on the sports betting and iGaming business arm, aiming to expand its international presence and enhance its sports betting offerings.

Merkur, a subsidiary of the Gauselmann Group, partnered with Gaming Arts to develop and supply casino games for North American casinos, leveraging Gaming Arts’ jurisdiction to enter the US markets.

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