Today in Brussels, the European Gaming and Betting Association (EGBA) has welcomed the approval of a standardised e-ID process that addresses privacy and security concerns. The e-ID will allow citizens to authenticate and identify themselves online. While member states will be obliged to provide their citizens with an electronic identification method, it will be voluntary for businesses and citizens to use. Although now approved, the law will still need to be passed by the EU Council of Ministers before coming into effect by summer 2024. It will apply to all EU member states immediately.

Maarten Haijer, Secretary General at the EGBA, is confident that the use of the new e-ID in our sector will lead to a more seamless and trustworthy online experience for players and help to reduce costs and administration for gambling operators.

The EGBA is a trade association that represents online gambling operators who are regulated, licensed, and established in the EU.  Its members include companies such as bet365, William Hill, and the Kindred Group. The EGBA collaborates with national and EU authorities to ensure consumer protection. Its members serve 31.2 million customers and hold 267 online gambling licenses.

Since its inception, the EGBA has supported the e-ID and sees potential in the system to improve the way online gaming services are used in the EU. This can enhance security, data protection, and user privacy. The EGBA appointed Frankfurt as the seat of AMLA, as part of the EU’s anti-money laundering campaign, just one week before this motion. Haijer spoke exclusively to the Huddle at ICE London.

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