Veikkaus games, including scratch cards like Ässä and Casino lottery, will soon require players to verify their identity. This requirement follows a similar one implemented earlier this year for coupon games like Lotto and Eurojackpot. Veikkaus is embracing responsible gaming practices in response to industry norms.

This regulatory change coincides with ongoing efforts to reform Finland’s online gambling monopoly, which is currently overseen by Veikkaus.

Players have various options for identification, including the Veikkaus card, a driver’s license, a personal identification card, a Kela card, or a mobile card available through the Veikkaus application.

Ville Venojärvi, director of Veikkaus’ sweepstakes, explained that the identification process for scratch cards is straightforward due to their large customer base.

The process for claiming lottery winnings from scratch cards remains the same. Players must still scratch the card to reveal the prize and provide identification information when claiming the prize at the sales terminal.

These reforms align with the ongoing transformation in the European gaming industry, with the European Gaming and Betting Association (EGBA) advocating for similar changes in Finland. Veikkaus, as the state-owned monopoly on online gambling, has exclusive rights to offer gambling services in Finland.

Earlier this year, Pragmatic Play established a partnership with Veikkaus, allowing Finnish players to access a selection of their slot games.

Under the new proposals, operators offering online gambling, including casino games and betting, would need to apply for a license. This reform is part of a broader legislative project that addresses fees, taxation, safer gambling legislation, and advertising regulations.

These changes demonstrate a commitment to responsible gaming and player safety, aligning with international industry standards. Finnish players can expect a safer and more enjoyable gambling experience, while ensuring the benefits of the gambling industry are preserved for Finnish society as a whole.

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