Genius Sports introduces FanHub ID, a revolutionary identification solution that brings fans together and enables targeted marketing campaigns. By leveraging both online and offline data, FanHub ID creates fan-based identity graphs across various marketing channels. This groundbreaking solution addresses the challenge of identifying, measuring, and engaging fan personas, enabling brands to activate fan data and foster long-term loyalty. Additionally, FanHub ID allows brands to understand how different fan groups interact with their products, both during and outside of games. With its focus on privacy and compliance, Genius Sports aims to provide valuable insights to sports content owners, driving deeper engagement and uncovering the most valuable fans of the future. As the official partner for over 400 sports organizations, Genius Sports continues to innovate in the sports betting industry with products like BetVision, recently adopted by FanDuel.

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