Gaming Innovation Group Inc (GiG) has announced the acquisition of KaFe Rocks, a move aimed at strengthening GiG’s position in the online casino affiliation sector. KaFe Rocks is known for its gaming portfolio in 15 markets, with a focus on the US market and flagship brands like Time2play.com and USCasinos.com.

This acquisition is expected to facilitate GiG’s expansion into the North American market. GiG Media plans to leverage its media and marketing technology to drive growth for KaFe Rocks’ assets and enhance profitability through cost synergies.

The specifics of the transaction project that KaFe Rocks will generate at least €23m in revenue in 2024, with an EBITDA margin above 45%. This acquisition aims to increase the EBITDA margin over time and diversify GiG Media’s business. It is projected to contribute to GiG Media’s revenue growth, targeting €125-135m in 2024.

Jonas Warrer, CEO of GiG, expressed excitement about the acquisition, stating that KaFe Rocks is a flourishing business with a skilled team. The acquisition cost for KaFe Rocks is €35m, with an upfront cash payment of €15m and the remaining €20m to be paid in instalments over 24 months.

This acquisition is part of GiG’s ongoing developments, including the appointment of Jonas Warrer as Acting Group CEO and the integration of Jooba Tech’s Jackpot Management System. In addition, GiG reported a 40% growth in revenue in the second quarter of 2023.

In February 2022, KaFe Rocks was in the process of being acquired by the Giltnor Group, but the deal fell through. The Giltnor Group appointed Richard Brown as the new CEO, and Simon Pilkington, the CEO of KaFe Rocks, also left the company.

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