The report covers a wide range of topics, including smart stadium development, AI adoption, and monetizing women’s sports. Here are some key predictions:

  • Personalization is becoming crucial: As traditional media competes with platforms like TikTok and Instagram, tailored customer experiences are becoming the norm.
  • Social media is changing: Major platforms no longer solely connect people with friends and family. Sports organizations need to rethink how they release content and their relationship with these digital platforms.
  • Digital monetization of women’s sports: Audiences for women’s sports are highly engaged and tech-savvy, making them 30% more likely to engage with branded content. This presents a significant investment and partnership opportunity.
  • The AI revolution in sports: AI will play a key role in improving work efficiency, creating new content, and identifying opportunities through data analysis. Sports organizations are eager to harness its potential.

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