The world of online sports betting is constantly evolving, and the Indian Premier League (IPL) has been at the forefront of this change. The 2024 season has been particularly transformative, with, a leading crypto betting platform, making waves by enabling rupee payments. This strategic move has not only expanded the platform’s currency options but also significantly impacted its operations and the broader betting landscape., a giant in the crypto betting industry, has taken a significant step towards making its flagship sportsbook more accessible to its Indian users. By enabling payments in rupees, the platform has not only raised its profile in the Indian market but also opened up new opportunities for growth.

The integration of the rupee as a payment option coincided with several marketing campaigns aimed at supporting’s new market presence. These efforts have paid off, with the platform reporting that more than $100 million has been wagered on the IPL after enabling rupee payments, marking a significant milestone in its operations.

The IPL is the world’s most popular cricket league, with the first 51 matches of the 2024 season attracting a viewership of 510 million, according to Disney Star. This soaring popularity has been mirrored by’s own growth, with the platform’s Director of Commercial, Jarrod Febbraio, highlighting the company’s commitment to improving its product and making it easily accessible to as many players as possible.’s promotional push also included a unique offer that saw bets paid out on any team that managed to hit a six during the first four overs, even if they went on to lose the match. This resulted in $30 million being returned to players that would otherwise have been returned to the sportsbook, further showcasing the platform’s innovative approach to engaging with its users.

While India has regulated skill-based gaming, many offshore operators continue to have a presence in the market. These operators are liable for the country’s 28 percent Goods and Services Tax (GST) on turnover, despite lacking a local licence. This has led to criticism from the local industry, with trade bodies warning that it could damage India’s nascent gaming industry.

Despite these challenges,’s strategic move to enable rupee payments has significantly impacted its operations and the crypto betting landscape. The platform’s success in the Indian market serves as a testament to the importance of understanding and adapting to local market conditions.

As the IPL continues to grow in popularity and online sports betting platforms like innovate to meet the needs of their users, the future of the industry in India looks bright. The integration of rupee payments has not only made betting more accessible to Indian users but has also opened up new opportunities for growth and engagement.

Moving forward, it will be crucial for platforms like to continue to navigate the regulatory landscape while maintaining their commitment to providing a seamless and engaging user experience. By doing so, they will be well-positioned to capitalize on the growing demand for online sports betting in India and beyond.

The 2024 IPL season has been a game-changer for the crypto betting industry, with leading the charge by enabling rupee payments. This strategic move has not only expanded the platform’s currency options but also significantly impacted its operations and the broader betting landscape.

As the industry continues to evolve and grow, it will be exciting to see how platforms like continue to innovate and adapt to meet the needs of their users. With the IPL’s popularity on the rise and the increasing demand for online sports betting, the future looks bright for those who are willing to embrace change and push the boundaries of what is possible.

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