The final of the Professional Darts Corporation (PDC) World Darts Championship last night has caused quite a stir. Luke Humphries staged a stunning comeback against 16-year-old sensation Luke Littler, capturing the attention of both fans and the media.
In light of the intense interest surrounding the final, Kambi, a leading provider of betting services, has revealed that it was the most heavily bet-on darts event in their history.
According to their data, the number of bets placed on the event last night surpassed last year’s final between Michael Smith and Michael van Gerwen by 45%. Additionally, the number of bets on this year’s World Darts Championship increased by a staggering 63% compared to last year’s tournament in the US.
Simon Noy, Kambi’s SVP Trading, expressed his astonishment at the level of excitement and engagement surrounding the final. He attributed this to the remarkable talent of Luke Littler, whose reputation and skill at such a young age captured worldwide attention.
Noy also highlighted the significance of Luke Humphries, the new world number one, competing against Littler in the final. Kambi’s enhanced betting offerings throughout the Championships further contributed to a record-breaking tournament and final.
This exciting news comes on the heels of a day filled with darts-related developments in the gambling industry. Paddy Power, through its ‘Big 180’ campaign, has pledged to donate £1m ($1.3m) to Prostate Cancer UK due to the record number of 180s achieved during the World Darts Championship. Additionally, BetMGM has announced its sponsorship of Premier League Darts, starting in 2024, solidifying its position as a prominent player in the world of darts.