The Kansspelautoriteit, also known as the Dutch Gaming Authority (KSA), has taken action against Blue High House after conducting an investigation into its website. Blue High House has been allowing players to participate in games of chance on its website, www.betonline.ag, without the necessary license.

This violation of Article 1 of the Gambling Act has led the KSA to issue a cease-and-desist order. Blue High House now faces a penalty payment of €43,000 ($45,310) each week until the issue is resolved.

The investigation into Blue High House began on December 7, 2021, when the KSA agents initiated a case against the website. They discovered that not only could individuals from the Netherlands create an account, but the country was automatically selected upon sign-up along with the Dutch flag and the area code +31.

Despite issuing a letter on June 29, 2023, expressing its intent to impose a penalty order, the KSA did not receive a reply from Blue High House. Additionally, on August 9, 2023, a KSA supervisor confirmed that it was still possible to participate in games of chance from the Netherlands.

As a result, the KSA has issued an immediate cease-and-desist order, with the potential for a penalty payment of €43,000 per week if Blue High House fails to comply. The maximum penalty that can be imposed against the company at this time is €129,000. This is not the only recent penalty given by the Gaming Authority. Last week, LCS Limited was fined €2.1m for operating without a license.

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