66 lotteries and 84 community organizations worldwide have united for the 2023 Gift Responsibly Campaign, aimed at tackling the risks of youth gambling. Led by the National Council on Problem Gambling (NCPG) and the International Centre for Youth Gambling Problems and High-Risk Behaviours at McGill University, this initiative focuses on the dangers of gifting lottery tickets to children during the holiday season. Through public service announcements, social media, digital advertising, in-store messaging, and retailer training, participating organizations will spread the message that lottery products are not suitable gifts for kids. Jeffrey Derevensky, Director of the International Centre for Youth Gambling Problems and High-Risk Behaviours, emphasizes the importance of reminding adults not to give lottery tickets to minors. This year, 100% eligible US and Canadian lotteries, as well as international lotteries and non-lottery organizations, have shown their support for the campaign. Endorsements have been received from the North American Association of State and Provincial Lotteries, the World Lottery Association, and the European Lotteries. Keith Whyte, NCPG Executive Director, commends the lotteries and community organizations for joining forces to raise awareness about the risks of youth gambling. This campaign follows the announcement of the NCPG’s Fall 2023 Agility Grants, which will provide a total funding of $176,000 to five non-profit organizations dedicated to addressing problem gambling issues across the US.
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