Gaming Innovation Group and Merkur continue their successful partnership
GiG Comply helps operators like Merkur ensure compliance with Germany’s strict igaming regulations. Merkur, a brand within the Gauselmann Group, prioritizes brand protection in the regulated German marketplace. The Gauselmann Group offers a variety of gaming products such as slot games, arcades, casinos, and sports betting.
GiG Comply is an automated solution that scans web pages for affiliate content, examining links, codes, red-flag words, and regulatory requirements across different jurisdictions. By analyzing affiliate campaigns, GiG Comply provides operators with insights into the promotional content used in their brand’s marketing.
GiG’s affiliate business, GiG Media, is a global affiliate marketing operator in the igaming industry, helping partners generate qualified traffic through channels like SEM/PPC and social media. Recent growth includes a strategic partnership with News Corp in the UK and Ireland, as well as integration with AskGamblers following acquisitions from Catena Media.
Jonas Warrer, CMO at GiG, stated, “Protecting their brand is crucial for operators in this evolving industry, and we’re honored that so many big players trust us to handle such a pivotal function.”
Martin Collins, Affiliate Lead at Merkur, added, “Compliance is vital in many markets, particularly in Germany. We are pleased to continue growing our business with the trusted help of GiG, who bring a wealth of knowledge to the table, making this partnership easy and enjoyable.”
GiG announced its financial results for the second quarter of 2023 in August, showing a significant 40% growth in total revenue, reaching €31.1m ($34m) compared to the same period last year.