and Mindway AI forge a Strategic Partnership for Enhanced Player Protection and Responsible Gambling, a prominent Dutch operator, has joined forces with Mindway AI, a leading provider of advanced AI-powered solutions. This strategic partnership aims to revolutionize player protection and foster responsible gambling practices within the Entain Group-affiliated online sportsbook operating in the Netherlands.

Leveraging Mindway AI’s state-of-the-art technology, along with neuroscientific insights and expert analysis, is poised to offer its clients a safer and more secure gambling experience.

As part of this groundbreaking collaboration, will have access to Mindway AI’s groundbreaking GameScanner and its cutting-edge algorithms and AI-driven tools. These pioneering tools have the ability to study player behavior patterns and identify early warning signs of problem gambling. This empowers to proactively intervene and provide individualized support to players who may be at risk, using real-time data and behavioral insights. The ultimate goal is to cultivate a culture of responsible gambling.

The partnership between Mindway AI and signifies a significant milestone in the pursuit of responsible gambling policies within the Dutch online gambling industry.

Rasmus Kjaergaard, CEO of Mindway AI, expressed his excitement about the collaboration, stating, “We are thrilled to partner with By combining our expertise in early detection of at-risk and problem gambling with’s innovative online gaming platform, we can provide a comprehensive and effective solution that prioritizes player protection and minimizes the risks associated with gambling-related harm.”

Iris den Boer, BetCity’s Head of Responsible Gaming Development & Research, emphasized the impact of this partnership on their responsible gaming mission, saying, “By detecting problematic behavior in an early stage, we can now contribute to our Responsible Gaming mission even better.”

This partnership follows the successful collaboration between Mindway AI and AnonyMind in May, which focused on identifying at-risk gamers and addressing gambling addiction as part of a new integrated strategy.

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