We learned what marketing of online casinos consists of. Let’s now figure out exactly which gambling advertising resources are best to choose.
1. SEO traffic
There is an opinion that SEO traffic is the best traffic for a casino marketing. And this opinion is true. Today, especially for new casinos, the full positioning in the GEO to which the operator is oriented is simply necessary. This can be done by posting information about your casino on various thematic sites. the owners of such sites want different conditions (it all depends on the traffic on this site). Someone who is ready to work for Revenue Share, someone will not look in your direction without a Hybrid transaction (Revenue Share + CPA), and someone will be ready to work with you only on CPA.
Of course, the best thing for the operator is the Revenue Share deal, however, today there are VERY LITTLE good sites that are ready to advertise casinos on such a deal.
2. Paid Traffic (CPA)
In this section, we will introduce specialists who buy traffic at a low price in one place, and redirect it to the advertiser, earning a name on the difference. Main traffic resources: Google AdWords, Google Play, Yahoo, Facebook, Telegram, Teaser Networks. Most often, such specialists work on a CPA transaction (Cost Per Action). Many casino owners call such traffic the best. And they will be right. However, they will be right only if they know the LTV (Lifetime Value) of their players. What is the essence of such traffic. You pay a specialist for example 100 euros for a player from Germany who has made at least a minimum deposit in your casino (for example 20 euros). If the LTV of your German players exceeds 200 euros, such a deal will be beneficial for you. However, if you do not track the LTV score, or if you have a very high Churn Rate on the project, after a month of active work with such a partner, you will have no money left for advertising.
E-mail and SMS SPAM
Now on the Internet, you can buy the base of players in the casino. They are relatively inexpensive and if the seller is not a scam, then such a database can lead you a lot of customers. However, due to the GDPR law you may be fined for such actions. And the penalty can be very high. Agree, not the most pleasant thing that can happen with a new company. Also, constant spam mailing can adversely affect your brand. Notoriety spreads very fast on the Internet. Therefore, we do not recommend using this online casino marketing tool.
4. Establishment of copper buying department
We would attribute this to one of the most popular casino promotion methods, and most likely the most utopian. Why it’s popular – Because you are gathering under your roof the experts from point 2. Who buy traffic on all possible resources and send them to your brand. Why is it utopia – really good specialists work on the CPA. To invite such a pro to the team will be an extremely difficult task. Most often, average specialists agree to work under such conditions, and this is fraught with the fact that your entire budget will “fly away” without results.