We perfectly know what marketing of online casinos consists of. Let’s now figure out exactly, which gambling advertising resources are best to choose for various online casino marketing companies.
1. SEO traffic
There is an opinion that SEO traffic is the best traffic for casino marketing. And this opinion is true. Today, especially for new casinos, the full positioning in the GEO to which the operator is oriented is simply necessary. This can be done by posting information about your casino on various thematic sites. The owners of such websites want different conditions (it all depends on the traffic on this website). Someone who is ready to work for Revenue Share, some will not look in your direction without a Hybrid transaction (Revenue Share + CPA), and some will be ready to work with you only on CPA.
Of course, the best thing for the operator is the Revenue Share deal. However, today there are VERY LITTLE good websites that are ready to advertise casinos on such a deal.
2. Paid Traffic / Contextual Ads (CPA)
In this section of an online casino marketing company, we will introduce specialists who buy traffic at a low price in one place, and redirect it to the advertiser, earning a name on the difference. Main traffic resources: Google AdWords, Google Play, Yahoo, Facebook, Telegram, and Teaser Networks.
Most often, such specialists work on a CPA basis (Cost Per Action). Many casino owners call such traffic the best. And they are right. However, they are right only if they know the LTV (Lifetime Value) of their players. What is the essence of such traffic? You pay a specialist, for example, 100 euros for a player from Germany who has made at least a minimum deposit in your casino (for example, 20 euros). If the LTV of each of your German players exceeds 200 euros, such a deal will be beneficial for you. However, if you do not track the LTV score, or if you have a very high Churn Rate on the project, after a month of active work with such a partner, you will have no money left for advertising.
Now on the Internet, you can buy the base of players in the casino. They are relatively inexpensive and if the seller is not a scam, then such a database can lead to you a lot of customers. However, due to the GDPR law, you may be fined for such actions. And the penalty can be very high. That’s quite not the most pleasant thing that could happen with a new company. Also, constant spam mailing can adversely affect your brand. Notoriety spreads very fast on the Internet. Therefore, we do not recommend using this online casino marketing tool heavily.
SMM (Social Media Marketing) in the promotion of a casino means the active usage of social media websites and apps. Consider one or several of such popular ones to add to your online casino marketing packages:
- Telegram channels
Such online casino marketing is done by making corresponding content (textual, video, and visual) plus placing banner ads and contextual ads.
5. Partner programs
This undertaking allows you to make online casino marketing through those partners, who agree to pump up traffic to your website. In your turn, you pay for this with remuneration, which has various models, which we mentioned above.
6. Marketing Event
First of all, you must decide, which markets you want to work in. Next, you need to prepare the site for the markets: make a full translation into the desired language; prepare special banners targeted at the market; arrange with all popular deposit methods in the desired region. These are the minimum conditions for starting online casino marketing.
Once we understand the players of which countries we want to see in our casino, it is necessary to determine the budget. To do this, you need to contact the TOP 100 casino-related websites and find out their conditions for placement.
After you have decided on the budget, you need to draw up a bonus policy. You must clearly understand the simple truth of the casino: without bonuses, it will be difficult for a new casino to compete with a host of other brands. If bonuses for players are not calculated correctly, this is fraught with big financial problems for the operator. Conclusion: bonuses are a very important part of marketing policy, yet, very dangerous.
7. Casino Advertising
We would attribute this to one of the most popular methods of online casino marketing, and most likely, the most utopian. Why it’s popular is because you are gathering under your roof the experts who buy traffic on all possible resources and send them to your brand. Why is it a utopia: really good specialists work on the CPA. Inviting such a pro to the team will be an extremely difficult task. Most often, average specialists agree to work under such conditions and this is fraught with the fact that your entire budget will “fly away” without results.
8. Offline advertising
This type of casino marketing company means that you place your ads not on the Internet but on the streets, on public transportation, on TV, in cinemas (usually, before a movie starts), on large banners (city lights are just one example), in printed magazines, newspapers, etc.