Online casino marketing companies are one of the primary tasks for managers of a gambling brand. Rather, a casino marketing company is even the most important task since, without players, it is impossible to design a business process. In order to start advertising a new brand in the gambling world, you need to have the knowledge and a number of skills, as well as a clear marketing strategy.

How to successfully promote an online casino

All casino operators should understand that even if they connect ultra-modern and popular games & all the necessary payment methods, they just won’t have players as easily as that. They need to focus on powerful advertising.

Nowadays, when the launch of the casino has ceased to be something strange, scary, and incomprehensible, almost any person who has investments of more than 100,000 euros can create such a project. Unfortunately, most of these new casino brands most often close after half a year — a year after the start. This is often due to one factor: funding has ended.

Why is this happening? There can be many reasons and approaches on how to market your online casino but one of the most important ones is that the marketing strategy was incorrectly developed (or there was no strategy at all).

Specifics of online gambling marketing — does it exist?

If you started this business with full confidence that you can organize targeted traffic without any problems on your own, we should upset you. This is the biggest mistake.

As practice shows, out of 100% of the possible partners who can redirect their game traffic to you, only 30% agree to easily add your project to your website. Or start actively promoting it on your resources. And only 10% (at best) of these 30% will bring you players. The remaining 70% of affiliates will be divided into groups:

  • They won’t answer at all.
  • They will answer your messages for a very long time.
  • They will want large amounts for integration.
  • They will want a big deal.
  • They will come up with some kind of nonsense just to make more money, or in principle not to start cooperation.

And not because they are bad at marketing casinos online but because the market is overheated with offers. Lots of new casinos are out there!

If you have your own traffic specialists in marketing casinos online, we advise you to use the following channels to attract customers: Google AdWords, Google Play, Yahoo, Facebook, and Telegram (more details about these resources are outlined below).

Online Casino Promotion

We perfectly know what marketing of online casinos consists of. Let’s now figure out exactly, which gambling advertising resources are best to choose for various online casino marketing companies.


1. SEO traffic

There is an opinion that SEO traffic is the best traffic for casino marketing. And this opinion is true. Today, especially for new casinos, the full positioning in the GEO to which the operator is oriented is simply necessary. This can be done by posting information about your casino on various thematic sites. The owners of such websites want different conditions (it all depends on the traffic on this website). Someone who is ready to work for Revenue Share, some will not look in your direction without a Hybrid transaction (Revenue Share + CPA), and some will be ready to work with you only on CPA.

Of course, the best thing for the operator is the Revenue Share deal. However, today there are VERY LITTLE good websites that are ready to advertise casinos on such a deal.

2. Paid Traffic / Contextual Ads (CPA)

In this section of an online casino marketing company, we will introduce specialists who buy traffic at a low price in one place, and redirect it to the advertiser, earning a name on the difference. Main traffic resources: Google AdWords, Google Play, Yahoo, Facebook, Telegram, and Teaser Networks.

Most often, such specialists work on a CPA basis (Cost Per Action). Many casino owners call such traffic the best. And they are right. However, they are right only if they know the LTV (Lifetime Value) of their players. What is the essence of such traffic? You pay a specialist, for example, 100 euros for a player from Germany who has made at least a minimum deposit in your casino (for example, 20 euros). If the LTV of each of your German players exceeds 200 euros, such a deal will be beneficial for you. However, if you do not track the LTV score, or if you have a very high Churn Rate on the project, after a month of active work with such a partner, you will have no money left for advertising.

3. E-mailing

Now on the Internet, you can buy the base of players in the casino. They are relatively inexpensive and if the seller is not a scam, then such a database can lead to you a lot of customers. However, due to the GDPR law, you may be fined for such actions. And the penalty can be very high. That’s quite not the most pleasant thing that could happen with a new company. Also, constant spam mailing can adversely affect your brand. Notoriety spreads very fast on the Internet. Therefore, we do not recommend using this online casino marketing tool heavily.

4. SMM

SMM (Social Media Marketing) in the promotion of a casino means the active usage of social media websites and apps. Consider one or several of such popular ones to add to your online casino marketing packages:

  • Facebook
  • TikTok
  • Telegram channels
  • WeChat
  • Instagram
  • YouTube
  • WhatsApp.

Such online casino marketing is done by making corresponding content (textual, video, and visual) plus placing banner ads and contextual ads.

5. Partner programs

This undertaking allows you to make online casino marketing through those partners, who agree to pump up traffic to your website. In your turn, you pay for this with remuneration, which has various models, which we mentioned above.

6. Marketing Event

First of all, you must decide, which markets you want to work in. Next, you need to prepare the site for the markets: make a full translation into the desired language; prepare special banners targeted at the market; arrange with all popular deposit methods in the desired region. These are the minimum conditions for starting online casino marketing.

Once we understand the players of which countries we want to see in our casino, it is necessary to determine the budget. To do this, you need to contact the TOP 100 casino-related websites and find out their conditions for placement.

After you have decided on the budget, you need to draw up a bonus policy. You must clearly understand the simple truth of the casino: without bonuses, it will be difficult for a new casino to compete with a host of other brands. If bonuses for players are not calculated correctly, this is fraught with big financial problems for the operator. Conclusion: bonuses are a very important part of marketing policy, yet, very dangerous.

7. Casino Advertising

We would attribute this to one of the most popular methods of online casino marketing, and most likely, the most utopian. Why it’s popular is because you are gathering under your roof the experts who buy traffic on all possible resources and send them to your brand. Why is it a utopia: really good specialists work on the CPA. Inviting such a pro to the team will be an extremely difficult task. Most often, average specialists agree to work under such conditions and this is fraught with the fact that your entire budget will “fly away” without results.

8. Offline advertising

This type of casino marketing company means that you place your ads not on the Internet but on the streets, on public transportation, on TV, in cinemas (usually, before a movie starts), on large banners (city lights are just one example), in printed magazines, newspapers, etc.

Ways to retain players

These are the 5 most popular ways for your casino email marketing campaign to retain players and raise income from every individual gamer, which stays in your casino.


1. Entertainment content update

Be regular in updating your games, list of providers, on-site annual and occasional events, promos, and contests. This is very good for your casino’s public relations.

2. Developing a loyalty program

When a gamer knows they get more by keep playing and gaining levels inside your gambling facility, which distinguishes them from the rest of the players on the lower ladders, they will want to move up, which means, they play more, buy items, and eventually bring you more profit.

3. Customer support

It is of crucial importance to deliver client support to your players 24/7/365-366, preferably, in several convenient channels (live chat, phone, email, and messenger).

4. Email newsletter

Make your gamers stay informed about the events, offers, and promos that happen in your gambling facility to improve your online casino network marketing and income generated by interested players.

5. Creating a comfortable environment

Everyone loves comfort. In an online casino, it is built up of a great list of games, providers, convenient website navigation, responsive client support, nice bonuses, and comprehensive gaming conditions.

Improving the effectiveness of marketing events with the BoomAff team


The managers in the BoomAff team have been working with casino traffic for more than 5 years in various online casino marketing campaigns. These are high-level specialists in casino public relations who are focused on the profit of the casino brand.

We help develop online casino marketing. We deal with the owners of thematic sites on the placement of our customers’ brands. We offer to work only with the best specialists in purchased traffic. We provide professional support to all our affiliates. We do all work of online casino network marketing for our customers for a percentage only. We do not charge additional fees from casino owners. We do not take the marketing budget into operation. Do not lobby for knowingly losing deals. We earn only when our client earns. That is why we proudly call all our customers partners.

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