Pariplay, a subsidiary of NeoGames, is making moves into the lucrative South African gambling market through a partnership with Bet Networks. The South African gambling and betting industry has seen a significant 48% increase in revenue during the 2021/22 financial year.

VP of Sales at Pariplay, Andrew Maclean, expressed the company’s excitement about entering the South African market and collaborating with Bet Networks. Maclean stated that South Africa offers a promising market and that their partnership with Bet Networks allows them to leverage their local expertise. Pariplay aims to provide South African players with diverse and engaging gaming options through its globally recognized content portfolio.

Pariplay has been actively forming partnerships recently. In May 2023, they teamed up with Galaxsys to bring a crash-style portfolio of games to their Fusion Aggregation Platform. This collaboration resulted in the release of exciting new games like Jungle Wheel, Ninja Crash, Crasher, and Roulette X, offering players a non-traditional slots and skill games experience.

In March 2023, Pariplay expanded their Fusion platform by partnering with Urgent Games, adding over 100 HTML5 titles to their gaming offering. Notable additions include Wild Cupid, Goddess of Harvest, and Gang of Pirates. They also partnered with Zitro Digital in July 2023.

Pariplay continued to strengthen their content library by partnering with Reevo, a B2B content and aggregation platform. This collaboration grants Pariplay access to Reevo’s slot games. Additionally, they signed a deal with EQL Games, allowing them to offer instant win titles for lottery-focused operators in North America.

With these strategic partnerships and expansion efforts, Pariplay is positioning itself as a leading player in the South African gambling market while continuously enhancing their content library and gaming offerings.

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