pragmatic play and william hill logo

Pragmatic Play, the leading supplier in the gaming industry, is thrilled to announce the expansion of its successful partnership with William Hill, a renowned operator and part of 888 Holdings. This exciting development will bring Pragmatic Play’s live casino portfolio to the UK market.

William Hill has been a trusted host of Pragmatic Play’s slot content since 2017, and this expansion will significantly increase the reach of Pragmatic Play’s live gaming audience.

Customers of William Hill will now have access to a wide range of classic live dealer games including roulette, blackjack, and baccarat. Additionally, they will enjoy popular game show offerings such as Sweet Bonanza CandyLand, Mega Wheel, and the highly anticipated upcoming release, Vegas Ball Bonanza.

Pragmatic Play has been making strides in various markets recently, having signed deals in Switzerland, Sweden, the Netherlands, and more.

Irina Cornides, the COO of Pragmatic Play, expressed her delight about the expanded partnership, stating, “We’re thrilled to launch our complete live casino portfolio across the UK in collaboration with William Hill. Our exceptional range of traditional titles and innovative hybrid products will provide players with unparalleled experiences. We can’t wait to deliver these exciting options to William Hill customers.”

Richard Atkinson, Global Head of Live Casino at 888 Holdings, also commented on the partnership, saying, “We have enjoyed a close working relationship with Pragmatic Play for six years now and are excited to further enhance our collaboration with the addition of Pragmatic Play’s Live Casino products. As both companies continue to grow, we look forward to taking our partnership to new heights.”

In addition to the expansion with William Hill, Pragmatic Play has recently solidified its presence in the Swiss market through a commercial partnership with Gamrfirst. This partnership allows Gamrfirst.ch, the online platform associated with Casino Barrière Montreux, operated by the Barrière Group, to offer access to Pragmatic Play’s impressive slots portfolio.

Pragmatic Play remains committed to providing top-notch gaming experiences to players worldwide and continues to forge valuable partnerships to achieve this goal.

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