Denmark’s new ID laws have led to a decline in retail betting. Starting October 1, 2023, players are required to have a Player ID in order to bet at kiosks or betting shops. Each operator issues their own Player ID card, which must be linked to the player’s account. This measure not only protects customers, especially minors, from gambling, but also helps in the fight against money laundering and unethical behavior. The Player ID cards also prevent those on the self-exclusion register from gambling at retail locations. Prior to the changes, betting activity across different platforms remained stable in 2022 and 2023. Mobile use accounted for about 60%, while online casinos and land-based casinos made up 23% and 17% respectively. However, after the changes in October 2023, land-based betting dropped to 8% for two consecutive months. Gross gaming revenue also decreased by 17% compared to the previous year, with a total of €24m ($26.2m) in October. In contrast, online casino revenue in November increased by 8% to €251m. The Spillemyndigheden stated that it is too early to determine if the decrease in land-based betting is solely due to the Player ID system.

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