Gambling parlors have historically been establishments with a controversial reputation. Over the centuries, like many other inglorious places, gambling establishments have attracted all sorts of swindlers, rogues, and other dubious fellows. Their presence spoiled the mood and the game for honest players who came there hoping to win and have a good time. It’s no surprise that modern gambling establishments have to work hard to overcome their historical “bad fame” and put maximum effort into appearing reliable in the eyes of the respectable public and regulatory authorities around the world. They strive to meet strict criteria for safety, responsible gaming, customer support, compliance, and everything else necessary to build a truly good reputation.

Therefore, it should be understood that the efforts of gaming clubs to adhere to various standards to create a safe and engaging online casino environment are aimed at establishing a good reputation as a respectable place to spend time. Most licensed gaming parlors of the 2020s indeed meet these standards. And for those who are still seeking to become a fair, safe, and secure place, we’re writing this article. Read it — it should be useful!

In the article, we cover these aspects:

  • Regulatory compliance
  • Security of platforms
  • Fair and responsible gaming
  • Customer support
  • Bonuses and promotions
  • User-friendly interface and other associated issues.

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Regulatory Compliance

To protect themselves from unpleasant consequences in the form of administrative fines, criminal cases, public dissatisfaction, boycotts, and business collapse, gambling establishments have to be regulatory compliant.

In practice, this means simultaneously complying with local gambling laws, the requirements of the existing gaming license, as well as international norms related to conducting business and financial transactions and operations.

Each country has its own approach to gambling and its regulation. In some regions, gambling is not regulated (neither encouraged nor prohibited), so gaming parlors in these areas follow general business rules (including business ethics).

In other countries, gambling is completely banned. Those who gamble for money and those who provide gambling services can be held accountable for breaking the law in these countries. The law can be very harsh, up to imprisonment and execution. The particular severity of the law is noted in Muslim countries.

Where gambling is regulated by law and is a legal business, there are various legislative acts (one or more per country) that regulate every aspect of gambling within their territory. It is possible to list the global jurisdictions where gambling is regulated for a long time, but it is unnecessary within the scope of this article. The main point is that each country and territory differs in terms of gambling regulation, and one must comply with these to legally conduct such business in that country.

It is also necessary to comply with the standards imposed on legal entities that own online gaming venues. Namely: official registration as a legal entity and taxpayer, having a physical office address, maintaining accounting records and paying taxes, opening bank accounts for settlements with contractors, suppliers, employees, etc. All this is also part of compliance and is monitored by the respective national regulatory bodies to which annual reports are submitted.

Secure Platform

The most technically important part of protecting user data (namely, their personal and financial data, including scanned copies of documents uploaded for the KYC procedure) is reliable technology. This refers to various technological implementations that create a protection system to prevent data theft and leaks, minimize harm from hacker attacks (or protect against them entirely), and ensure secure data transmission, which altogether makes a safe online casino environment:

  1. SSL (ensures data transmitted between the punter’s browser & the gambling establishment’s server is encrypted properly). Its evolution is TLS.
  2. End-to-end encryption makes data to be unreadable to potential interceptors.
  3. Network firewalls and web application firewalls protect web apps by filtering traffic and interacting only with trusted web nodes.
  4. Anti-malware and anti-virus software.
  5. Secure payment gateways (specifically often used during financial transactions, which are thoroughly described from the functional and technological standpoints in PCI DSS).
  6. Two-factor or three-factor authentication for the users when they enter their gambling account (to cut off other people from an unsanctioned access to it). When a three-factor authentication is used, another (third) factor of access control is applied, in addition to login and password, such as entering a one-time password generated by third-party software often installed on the phone.
  7. Intrusion detection and prevention systems (from hackers).
  8. Secure coding practices (for those programmers coding the systems, which make it possible to improve the in-code security of software).
  9. Organizational security measures: employee training and awareness programs, data access controls, an incident response plan, compliance with regulatory standards, and regular backups of system and current data.

All the above are technical, technological, and organizational measures that help build a secure gambling platform. This contributes to several positive outcomes:

  • Building trust with punters, who will not fear that their data will be stolen or leaked
  • Compliance with current regulatory and licensing requirements
  • Preventing fraud and the financial losses associated with it
  • Protecting the company that owns the gambling establishment from legal and administrative consequences that may arise if it is not compliant
  • Standing out in the market among competitors who do not have such a secure system.

Fair Gaming

Fair gaming is based on RNG first and foremost.

RNG is a technology that ensures truly random game outcomes, which do not depend on or affect each other. It is based on algorithms that generate numbers with complete randomness, regardless of the game being played, the bets made, the game rules, the game symbols or design, the punter, or the gambling establishment. There are two types of RNG in the world: pseudo and true. The first type uses strict mathematical formulas, the result of which is a random number that, in a sufficiently large data set, upon post-analysis, still may turn out not to be random but somewhat repeatable or interdependent. Such algorithms are not popular with punters and licensing authorities, so the market leans toward true RNGs, which use physical processes to determine random numbers (such as electronic noise, optical laser processes, radioactive decay, photon detection, Johnson-Nyquist thermal noise, shot noise, avalanche noise, etc.), which are truly random but require significant costs for practical implementation.

The importance of a well-developed and fair RNG is that neither the gaming venue nor the punter can predict the game outcomes or manipulate the data. This is fundamental to building trust between the parties and will create engaging online casino environment.

Of course, it is difficult or sometimes impossible for the average punter to understand whether a gaming parlor uses RNG, what type it is, and how fair it is. However, auditing firms perform periodic checks on the fairness of the gaming process, and licensing organizations issue licenses to gambling establishments after verifying the RNG mechanism’s functionality. A gaming venue, besides developing such a mechanism independently, can purchase it from suppliers specializing in it (these are sold already certified and protected from intrusions and modifications). Additionally, game developers create their own RNGs.

In this article, we’re considering how to create engaging online casino environment

Responsible Gaming

A crucial part of building trust with punters is the responsible gaming mechanism. Its components include:

  1. Self-exclusion programs, where punters enter their data into a specific database, choosing not to play gambling games for a certain period or permanently. In the gaming parlor interface, this can be quite simple: pressing a couple of buttons and confirming the agreement to self-exclude. In some countries, this is implemented at the national level: once a punter enters their data into the national database, it excludes the possibility of playing in all online gambling establishments in that country, without having to enter their data into each gaming parlor separately. This is an additional control mechanism when their willpower and self-control are not strong enough to refrain from playing.
  2. Setting self-restriction levels for maximum deposits, losses, and playing time (in the gaming venue interface). These can be specified for a day, week, month, quarter, half-year, year, or other intervals.
  3. Reality checks and time-outs. This is when a notification is displayed in the interface, for example, every hour, informing the punter how long they have been playing. This allows them to snap back to reality and stop the game if they see they have already spent playing too much time. It is the same thing in the case of time-outs: forcing a break after a specified period of gaming non-stop.
  4. Age verification when visiting the website/downloading the app, registering, and completing the KYC procedure.
  5. Access to the full history in their account to view information on deposits, wins, losses, withdrawals, and the number of games to see stats about themselves.
  6. Providing links to online and offline resources that help punters with gambling addiction, so they can seek help if they choose.
  7. Integrating the ability to monitor punter behavior into the gaming club’s management system to identify patterns of potential gambling addiction and notify staff to engage in outreach with such punters.
  8. Training the gambling establishment’s staff on the basics and mechanisms of responsible gambling.

The result of implementing these mechanisms will be a higher level of punter self-control over their gambling behavior and control by gambling establishments over punters’ activities. This will not only meet regional regulatory requirements but also increase the social responsibility of gaming parlors, which can attract more punters who appreciate such a responsible approach.

Discover Tips for a Safe and Engaging Gambling Experience!

Customer Support

Having a customer support service in a gambling establishment is considered a standard of good practice and a common business approach nowadays. If a gaming venue does not have customer support, it is considered suspicious or even fraudulent.

Not every punter will necessarily contact customer support in their lifetime. But, statistically, the number of contacts per punter over a lifetime is more than zero. Therefore, having a support service is mandatory — if not for 100% of clients, then for the vast majority.

Punters may contact support service for issues and questions such as:

  • Registration
  • Identity verification
  • Making deposits
  • Withdrawing funds
  • Remuneration conditions
  • Playthrough conditions
  • Where to find a specific game, provider, or feature
  • General information about the gambling establishment and its rules
  • Promo and tournament conditions and how to participate in them
  • Glitches or bugs in the game or interface
  • Interface display issues in certain OS or browsers.

The quality and speed of responses will determine punter loyalty. Additionally, the range of contact channels with support operators is important:

  • Live chat with an operator in the interface
  • Email
  • Phone
  • Messengers like Telegram, Viber, or WeChat.

The faster the communication channel, the more preferable it is for users. For this reason, live chat and phone are often people’s choices.

The presence of a quality support service affects punter loyalty, trust in the gaming venue, issue resolution, and feedback collection. These will also create safe online casino environment.

By the way, feedback is important as it provides the most honest and accurate responses from real users, with far more detailed problem descriptions than in surveys organized by the gaming parlor on its own initiative. This serves as an excellent basis for the analysis and implementation of improvements.

Engaging online casino environment is highly important for users of these venues

Game Selection

A wide selection of games is one of the basic desires of punters in gambling houses. In the most competitive ones, you can find thousands of games, for example, on CosmicSlot.com (over 8,000 games), gangsta.casino, or SpinsBro.com (over 7,000 games). In some jurisdictions, limits are imposed on the number of games for various reasons (e.g., cost or licensing), so the number of games is lower (hundreds or a few thousand). Nevertheless, it is considered a rule of thumb to have at least 500 games in the catalog.

Punters value not only the quantity but also the quality of the games. Quality is determined by the game providers who create them. Top providers have achieved their status because they produce excellent products with perfect mathematics, high RTPs, and appealing visual and sound design. Such companies are, among others, Yggdrasil Gaming, Quickspin, Pragmatic Play, Playtech, Play’n GO, NetEnt, and Microgaming.

High-quality, popular, and attractive games are a great punter magnet. Some specifically seek these games in gambling establishments, as well as hunt for new releases from well-known companies. A large number of games generally lead to diversity, satisfying the needs of various categories of punters. The types of games that can be included in the gambling catalogs are as follows:

  • Roulette
  • Card games (blackjack, poker, baccarat, craps, Sic Bo, and others)
  • Dice
  • Video slots
  • Crash games (like Aviator)
  • Keno
  • Bingo
  • Scratch cards
  • Virtual sports betting
  • Real sports betting
  • Live dealer games
  • Lotteries (including instant ones)
  • Arcade slots and arcade skill games
  • Betting on financial market simulations
  • VR games
  • Social games.

Of course, each specific betting club may not have all of the above diversity. Some gaming parlors may be highly specialized, focusing solely on one particular type of game, such as slots or poker. Therefore, punters look for clubs that suit their preferences to spend time in those that offer the gaming variety they need.

From a compliance standpoint, games must be fair and built on a good RNG. To ensure this, games are licensed by their manufacturers, who often obtain licenses in multiple jurisdictions, whereas gambling houses need only one license to start operating.

Remunerations and Promotions

Another component of the attractiveness of gaming clubs for punters is rewards, which may include:

  • Welcome remunerations
  • Reload remunerations
  • Deposit-based and no-deposit-based remunerations
  • Cashback
  • Free spins
  • Money
  • VIP system
  • Lower cost of participation in various tournaments and competitions
  • Payment method remunerations
  • Referral remunerations.

These all enhance the gaming potential and allow punters not only to spend more time playing within the same budget but also to get a chance for a more substantial win.

Legislative restrictions may impose limits on what types and kinds of remunerations can be given to people in a specific geo, for what achievements, and according to what criteria. For example, these things may be set:

  • Maximum and minimum remuneration sizes
  • Categories of punters eligible to receive them
  • Minimum number of punters who must be eligible for the remuneration in the establishment’s client base (e.g., at least 100 people)
  • Timeframes (day, week, year, and other durations) when the remuneration can be used
  • Requirements for playthrough requirements (min/max)
  • The amount a punter can win from remunerations and the amounts they can withdraw from the gaming parlor (of money derived from these remunerations)
  • Requirements for combination with other types of rewards.

Each gambling establishment must comply with these requirements in the specific geo to avoid administrative penalties or criminal consequences.

User-Friendly Interface

Another aspect that attracts punters to betting clubs is the quality of the user experience (UX). This is ensured by the proper functionality of the website/app, its appearance, and technical design. For a high-quality website/app, the following aspects are important:

  • The transition between pages should be smooth and fast.
  • Loading pages and the information on them should be as quick as possible.
  • The website/app should not overload the user’s device memory; therefore, where a page contains a lot of information (e.g., a large list of games), it should allow for displaying only part of the information, with further loading as the user scrolls down.
  • All graphic, video, and text elements should seamlessly and accurately fit into the design, maintaining visual integrity without overlapping or slipping out of their designated areas (quality of layout design).
  • Each page should display equally well on different operating systems and browsers, including older versions and devices (since many people do not update their devices and software on time or intentionally disable updates because they do not like them).
  • The page content should meet user expectations, be informative, and be easy to become acquainted with.
  • All CTAs should be clear, concise, and easily noticeable. The user should not have to guess where to click to find the necessary information.
  • There should be no bugs, errors, glitches, or inconsistencies.
  • According to many gambling regulations in different geos, the content of gambling pages should not be misleading or deceptive, providing only accurate information.
We’re considering in this article how to create engaging online casino environment

Conclusion

Not all gambling houses comply with regulatory requirements. However, this harms their reputation as it deters clients. To run an honest, legal, transparent, and appealing business, gambling establishments must adhere to the laws of all the geos where they operate and the requirements of their licenses. Sometimes, gaming parlors choose to tighten their licensing on their own, opting for more expensive and stricter gambling licenses to prove to their clientele that they are trustworthy. They also seek independent external auditors to publicize the results of their audits, drawing attention to their responsibility, honesty, and data protection. Ultimately, such a transparent business is likely to earn a good reputation among people, which is extremely important in the modern gambling business.

Enhance Safety in Online Gambling Clubs - Read Our Guide!

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