Safer Gambling Week saw incredible results this year, with over 50 million social media impressions on platforms like Facebook and Instagram. This marks a significant 70% increase from the previous year. Critics may question the impact of social media impressions alone, but the conversation around problem gambling and harm reduction techniques in the UK is growing. Concerns have been raised about the lack of services for women in Scotland and people in Wales, highlighting the challenges associated with tackling gambling addiction amidst poverty and shame.

The main goal of Safer Gambling Week is to encourage discussions about gambling safety among staff, customers, and relationships. It provides resources to initiate conversations and helps individuals identify their own problem gambling habits. Additionally, it sheds light on tools such as voluntary self-exclusion, which has proven effective with 100,000 people in Sweden signing up for the country’s self-exclusion register.

Betting and Gaming Council (BGC) Chief Executive Michael Dugher expressed his satisfaction with this year’s Safer Gambling Week campaign. He stated that it achieved new records in promoting safer gambling tools and support services. The record-breaking number of social media impressions and website visits demonstrate the industry’s unwavering commitment to ensuring a safe and responsible environment for the millions who enjoy gambling.

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