Seven Network Operations (Seven) has been found in breach of online gambling advertising rules by the Australian Communications and Media Authority (ACMA). The breach occurred when Seven aired a gambling advertisement outside of the specified times during live sports coverage on its streaming service, 7plus. This incident took place on 12th December 2022 during a live stream of an NFL game.

Prior to this, Seven had already received a formal warning for a similar incident in October of the same year. The rules state that gambling promotions cannot be shown during live streams of sporting events between 5am and 8.30pm, including the five minutes before and after a game.

As a result of the breach, Seven has been fined the maximum penalty of $13,320 by the ACMA. ACMA Chair Nerida O’Loughlin emphasized the expectation for broadcasters to have robust systems and processes in place to ensure compliance with these laws.

Seven has stated that the streaming of the advertisement was an isolated event and has taken additional measures to prevent similar occurrences in the future. However, O’Loughlin stated that the ACMA will closely monitor Seven’s compliance with the rules, considering their history of repeated breaches, to ensure they are indeed taking adequate measures.

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