Software providers for online gambling establishments are the companies that develop various kinds of software to cover the business needs of these establishments. We’re considering key issues in the process of selecting the right online casino software provider.

Key considerations for selecting the best software provider for your online casino

Companies as such produce a spectrum of software solutions, tailored to the specific needs of houses of gambling:

  1. Back office solutions for gambling establishments a.k.a. gaming platforms. These are the basis for websites and gambling apps, where people come to play, on the front (client) side and on the casino side (back office), serving the needs of employees of the gambling company. So, basically, these are the solutions that enable the entire work of the gambling establishments from both sides: their clients and staff. These software pieces have an array of functions, covering all processes of interaction between a house of gambling and a person: registration, KYC procedure passage, depositing and withdrawing money, selecting games to play, betting in games, receiving winnings, getting bonuses and participating in promos, tracking player activity on the platform, communication to support service, navigating through web pages, leaving comments, taking part in VIP system and other laddering systems, maintaining limits, changing personal and financial data, emailing, and all other actions that are in online gaming venues. These software solutions typically provide the possibility of smooth integration with other gambling systems or modules, such as payment gateways, game catalogs, AML systems, reporting, monitoring player activity, receiving external data, etc. Such companies provide the aforementioned solutions: Microgaming, Playtech, NetEnt, BetConstruct, and SoftSwiss. The list is not exclusive, of course. Here and below, we’re only providing some of the biggest online casino software providers in each respective area. 
  2. Games that are going directly to the catalogs of betting clubs — those games are seen in the interface of a betting club once you visit it. A large number of online casino software providers offer them. For instance, Evolution Gaming, IGT, Pragmatic Play, Yggdrasil Gaming, or Play’n GO. There are around 100 companies in the world today that provide games to gaming venues.
  3. RNG software. Sometimes, that software is already built into the games that are in the previous point on the list. But pretty often, casino online software providers build their games to address these RNG pieces of software during their activity, and the RNG software can sometimes be adjusted according to the preferences of a gaming parlor. “Adjustment” does not mean rigging, it means setting the proper RTP, which corresponds to the needs of a gaming parlor in a given period of time. We have to note that RTP is adjusted in the minority of games because their majority has a mathematical RTP that is not changed by third parties. Providers of RNG solutions are GLI, iTech Labs, eCOGRA, BMM Testlabs, and NMi Gaming.
  4. Payment solutions. These are delivered by hundreds of companies worldwide since payments are a thing that’s not exclusive just to gambling establishments. These are such well-known companies as PayPal, Skrill, Neteller, MasterCard, Visa, PaySafeCard, and Trustly. In general, almost in every country, there are national solution vendors, including commercial banks, central banks, or even governmental institutions.
  5. Player management tools. These are solutions for managing people’s accounts and activities. Such software can be a part of a back-office solution but can be a separate one. These tools include player registration, authentication, account verification, and responsible gambling features like self-exclusion and deposit limits. Their vendors are companies BetBuddy, PlayScan, Gamban, Gamblock, and NetNanny. Some of these companies are also providers of solutions for self-exclusion from gambling.
  6. Security and compliance tools. These are provided by Kaspersky Lab, McAfee, Trend Micro, Norton, and Bitdefender. These are various kinds of systems, providing encryption protocols, firewalls, fraud detection capabilities, antiviruses, and more — depending on what a gambling establishment needs. Security and compliance tools may also fully or partially be a part of back-office solutions. 

Below, we’re considering the aspects of choosing the best online casino software providers safe online casino.

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Reputation and Reliability

As you have already seen above, there are many reputable companies that are the best online casino software providers. Many of them have been operating in the market for decades or longer, for instance, Microgaming, Playtech, or IGT. By resorting to work with these companies with great reputations, you automatically receive the highest degree of reliability of cooperation with them, which they have proven over the years. In practice, it means that they tend to maintain terms of delivery, have exceptional experience in the development, adjustment, and setup of their solutions, know how to maintain them properly, and can offer nice technical and technological infrastructures to meet the needs of every gaming venue.

Game Variety

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When considering the variety of games, many online casinos software providers can offer hundreds of games. Many of them started long before the Internet era, making games for brick-and-mortar gaming parlors, with the oldest of them having around 100 years of continuous operation. For instance, the company Bally Technologies, Inc. was established in 1932 (initially making pinball machines). Another, albeit younger, company known to the market is Aristocrat Leisure Limited, which was established in 1953. And the third “youngest” on the list of long-livers is IGT, est. in 1975. Let’s briefly explore the top modern companies, looking at what well-known games they offer. Below, there’s a list of ten top online casino software providers, with their names, the year of establishment, and the top 5 games that are considered best-sellers in each company.

  1. Microgaming (1994)
  • Mega Moolah
  • Immortal Romance
  • Thunderstruck
  • Avalon
  • Jurassic Park
  1. NetEnt (now part of Evolution Gaming), 1996
  • Starburst
  • Gonzo’s Quest
  • Mega Fortune
  • Dead or Alive
  • Twin Spin
  1. Playtech (1999)
  • Age of the Gods series
  • Gladiator Jackpot
  • Buffalo Blitz
  • Great Blue
  • White King
  1. IGT (1975)
  • Cleopatra
  • Wheel of Fortune
  • Da Vinci Diamonds
  • Siberian Storm
  • Pixies of the Forest
  1. Evolution Gaming (2006)
  • Lightning Roulette
  • Monopoly Live
  • Dream Catcher
  • Immersive Roulette
  • Crazy Time
  1. Pragmatic Play (2015)
  • Wolf Gold
  • Sweet Bonanza
  • The Dog House
  • Mustang Gold
  • Great Rhino Megaways
  1. Yggdrasil Gaming (2013)
  • Vikings Go Wild
  • Valley of the Gods
  • Jokerizer
  • Holmes and the Stolen Stones
  • Winterberries
  1. Play’n GO (2005)
  • Book of Dead
  • Reactoonz
  • Fire Joker
  • Rise of Olympus
  • Moon Princess
  1. Betsoft (2006)
  • The Slotfather series
  • Good Girl Bad Girl
  • Greedy Goblins
  • SugarPop!
  • Mega Glam Life
  1. Quickspin (2011)
  • Big Bad Wolf
  • Sakura Fortune
  • Sticky Bandits
  • Eastern Emeralds
  • Northern Sky.

User Experience

Talking about user experience (often referred to as UX), not only the convenience of playing this or that game is meant. It is actually a broader notion: the intuitiveness of the interface of a user (gamblers and staff of gambling establishments), quality of the interface and games, speed of response of interface elements (buttons, links, tables, pages, fields, etc.), speed of pages, apps, games, etc., mobile compatibility, and customization capabilities. 

Good UX nearly always wins over the bad one even in the case of somewhat worse technical or functional performance of a good UX compared to a bad one. So, imagine logging into a gambling establishment and being greeted by a sleek, intuitive interface that makes finding one’s favorite games as easy as a spin of the roulette wheel. The colors are inviting, the navigation is seamless, and every click feels like hitting the jackpot. That’s the power of good UX. In contrast, picture a clunky, outdated interface that feels more like navigating a maze than enjoying a night of gaming. Buttons are hidden, loading times are slower than a tired slot machine, and the overall experience leaves a person feeling more frustrated than fortunate. That’s a bad UX.

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Mobile Compatibility

2015 marked the point when total mobile Internet traffic exceeded desktop traffic, making the rate 53/47. In the online betting establishments, this share is even higher and it continues to rise each year.  Modern gamesters and other people in most developed countries are more inclined to entertain themselves, find information, watch a movie, or book a service using a mobile or tablet than a PC or laptop. According to the data that we have, around 72% of online gaming parlor visitors play from their mobile phones and tablets, and only 28% — from laptops and desktop PCs.

That’s why it is of crucial importance to have mobile compatibility of gambling software.

Customization Options

It is hard to find two same businesses. It is similarly impossible to find two same gambling establishments. Since all of them tend to have differences (and it’s okay), they all need customization options in their software. Things that might change are as follows:

  • Website/app interface
  • The number of games and providers
  • Promos and bonuses
  • Player settings
  • Data filters
  • Pages and their content
  • Tech support process.

Great capabilities are given by white label and turnkey solutions while out-of-the-box offers are mostly rigid. 

Licensing and Compliance

How to correctly make a choice of online casinos software providers

Every company that provides software has licenses only in certain jurisdictions. Since betting and gambling software is specific software that cannot work in all jurisdictions in the world, one has to pick the company that can offer the license in a specific jurisdiction. 

Considering the already composed list of the companies with loud names on the iGambling firmament, let’s look at what licenses they have. Typically, they all tend to have these licenses:

  1. Malta Gaming Authority (MGA).
  2. Gibraltar Regulatory Authority (GRA).
  3. UK Gambling Commission (UKGC).
  4. Curacao.

Some of them have licenses issued by the Alderney Gambling Control Commission (AGCC), the Isle of Man Gambling Supervision Commission, the Swedish Gambling Authority (Spelinspektionen), the New Jersey Division of Gaming Enforcement, the Belgium Gaming Commission, and the Romanian National Gambling Office. Those who are oriented at the US gambling market, typically have Nevada Gaming Control Board and/or Pennsylvania Gaming Control Board licenses. 

Without these, casinos legally cannot operate in a given geo.

Technical Support and Maintenance

Maintenance of an IT system is an ongoing activity of every software company, which knows better than anyone what can go wrong, what can break, and how to fix it. Not only is this manifested in ASAP fixing issues like bugs, non-workability, or server down, but also such issues as:

  • Making sure the system is up and running normally 24/7
  • Updates
  • Introducing new functionalities and removing outdated features
  • Provision of training to staff
  • Documents of a technical nature and built-in business processes
  • Adjusting the system according to the client’s needs wherever possible.

All top providers can deliver these types of assistance.

Integration Capabilities

Sometimes, a system has to be integrated with third-party software to expand its functionality or improve whatever. Capabilities of technological integration are needed in an advanced modern system designed for gambling establishments. With that, existing software might receive these functions:

  • More payment options and gateways to support more currencies, methods, and cryptos
  • New game providers and games
  • Better and more sophisticated control, monitoring, and reporting functions, which are useful for back-office employees of the betting club
  • Integration of AI and various other advanced systems for more rapid or embracing functioning
  • Customer support new channels
  • Various remuneration programs, like affiliate marketing
  • CRM system to better know one’s clients
  • Marketing automation platforms
  • Anti-fraud and security modules
  • Geolocation services
  • Multichannel and personalization support, etc.

Security Features

Security must be in place to make sure there are no risks for a betting club and for its gamesters. The main parts of safety and security procedures are usually such:

  • Data encryption, protection, and privacy
  • Integrity of processes occurring during normal functioning to prevent data from leakage, unsanctioned copying, modification, or deletion
  • Anti-fraud measures
  • Secure processing of data and payments
  • Access control
  • Firewalls.

If you want additional options for security, you have to discuss them with the software vendor. 

Scalability and Flexibility

Scaling the system up and down is one of the possibilities of the system to correspond to an ever-changing business environment. To be able to expand or shrink according to business needs, a system has to be of modular architecture, preferably, cloud-based, and provide for elastic scaling. From the back side, it is likely to be built on scalable databases and storage solutions, such as NoSQL databases (e.g., MongoDB, Cassandra) and distributed file systems (e.g., Hadoop or Apache HBase). 

Scalability will be the answer to the changing business, which can be manifested in increasing or decreasing of:

  • Client base
  • Number of simultaneous connections to its server and games due to more/fewer clients and/or their activity, including seasonal one
  • Financial transactions handled per minute
  • Clients using customer support service
  • Game portfolio
  • New features and functions of the gaming parlor
  • Regulatory changes
  • Business growth, expansion, or modification
  • Tech advancements over time.

Costs and Fees

Exploring the biggest online casino software providers

Last but not least — the budget. Financial availability of a system is, probably, one of the first things that companies pay attention to when selecting a gambling establishment’s solution. However, it’s not just the plain cost of acquisition per se that affects the decision. There are other costs, too, such as:

  • Running fee (monthly, annually), especially in SaaS offers, which typically includes maintenance, support, hosting, bug fixing, ensuring uptime, upgrades, and necessary compliance modifications
  • Setup and installation
  • Personnel training
  • Customization and scalability in the future
  • New integrations
  • Staffing and operational costs
  • Connected license costs, if any
  • Consulting
  • Risk management.

All IT solutions in the market have different payment models:

  • SaaS (Software as a service) — it is software given based on a subscription, like Netflix: it is delivered to you as long as you pay
  • Perpetual license — buy software for a one-time cost and support it on your own
  • RevShare: use the software for free but give some part of your profits to the company-provider
  • Free and open-source software: everyone can use it for free completely or partially (in case of partial free usage, it can be, like, the core functionality coming for free but when you need some extra perks, they come for money)
  • Custom/hybrid — combinations of the above.

Conclusion

In this article, we’ve explored the depths of features of software that providers typically have to ensure to make gambling establishments up and running. There are many essential considerations, armed with which, any operator can embark on a journey of acquisition of a new piece of software that will best suit their needs, with the goal of growth and thriving.

Choose the perfect software providers for your online casino journey.

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