Sweden’s government is making a bold move to increase its tax revenue by raising the gambling tax. The proposed increase, from 18 percent to 22 percent, will be applicable to the Gross Gaming Revenue (GGR). This change is expected to take effect on July 1st, 2024.

The government predicts an annual increase of SEK 540, contributing to Sweden’s current tax revenue. This decision is a result of the government’s confidence in the stability of the Swedish gambling market since its re-regulation in 2019. Licensed operators are now authorized to offer their services in Sweden. By implementing this tax hike, the government aims to further boost Sweden’s revenue and capitalize on the success of the regulated gambling industry.

The Swedish government is taking action to address concerns about channelisation rates in the country’s online gaming industry. To achieve a remarkable 90% channelisation, they propose implementing a tax rate exceeding 20%. However, the Online Gaming Industry Association (BOS) is disappointed and concerned about the government’s understanding of the market’s vulnerabilities and projected dynamics. In fact, BOS’s research shows that an increase in tax would actually decrease channelisation rates. With 77% of Sweden’s online gaming market already channelised, this new tax rate is seen as a major setback that may push the industry back to the 2019 rates that led to the initial re-regulation. BOS urges the government to reconsider their proposal.

The Online Gaming Industry Association (BOS) is disappointed and concerned about the government’s new tax proposal. They believe the government doesn’t understand the vulnerabilities and dynamics of the market.

Contrary to the government’s predictions, BOS has found that increasing the tax would actually decrease channelisation rates. According to BOS research, only 77 percent of Sweden’s online gaming market is channelised, which is critically low.

The new tax rate is seen as a major setback and could lead to a return to the higher rates of 2019 that prompted the initial re-regulation. BOS urges the government to reconsider and withdraw the proposal.

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