The Turnkey Path: A Step-by-Step Guide to Launching Your Online Casino

Since 2018, our company, BoomAff, has been operating in the online gambling market for private and business clients, mainly handling contractual work related to the opening of new and functioning of existing establishments. We have developed excellent expertise in a range of issues concerning the launch and development of online venues, offering the following services:

• Opening new gambling establishments in various jurisdictions or assisting in opening them (with proprietary, white-label, and out-of-the-box software solutions)
• Remodeling existing venues according to changed business needs
• Providing online marketing for gaming parlors, including all its kinds: affiliate marketing, SMM, SEO, email marketing, PPC, and influencer marketing
• Handling bitcoin and other cryptocurrencies in gambling operations and connecting payment gateways
• Opening accounts for houses of gambling in various jurisdictions
• Organizing player support
• Selecting great domains for venues and selling them, etc.

All these activities are carried out by us within large, medium, and small projects—we always offer our clients what they need, from assistance with individual aspects to large turnkey projects. We wrote this article to provide our clients with exclusive and in-depth written material regarding what is generally required for a new online gaming parlor in terms of marketing and promotion before, during, and after its launch. Here we cover daily marketing strategies and their organization, plus practical aspects of our approach to work. We hope this article will be useful to you!

Understanding the Online Casino Market

The world of online gambling is highly competitive. There is a significant difference between opening a land-based establishment today and an online one. In the land-based case, be prepared for truly enormous expenses: to open a great modern venue equipped with at least 10,000 slot machines, 2 roulette halls, card tables, and other games, combined with a hotel, restaurants, and bars, you will need capital from institutional investors or a premium capital fund—the costs are that high. For example, the Mirage, which opened in Las Vegas in 1989, required $630 million in investments. The Durango Casino & Resort, which opened in the same city in 2023, already required $780 million. Even the very first land-based establishment in Las Vegas, the Hotel Nevada, back in 1905, required up to $100,000, which in today’s money, considering inflation, would be about $3.5 million. While this figure pales in comparison to $780 million, it’s important to note that the Hotel Nevada was built in a small town no one had heard of back then, with no roads or infrastructure, whereas Las Vegas has since become thousands of times more expensive and larger.

Even if we look at a less expensive city than Las Vegas, any other city in the world that allows land-based gambling establishments will still require no less than $50 million for the construction and launch of one. In general, if you don’t have that kind of money but want to enter the gambling sphere, your choice is an online gambling venue. Setting it up won’t even require a million dollars. Yes, sometimes this amount can be exceeded, even by 2-3 times, but only if you are creating a high-class luxury venue with an expensive license, proprietary made-for-you-only software, a fantastic set of features, and not just plain casino games but also sports betting, poker rooms, and an elite rewards system for VIP players. If you don’t aim for such luxury from the start, though, you can easily budget $200,000 for a mid-range establishment. Choosing a minimal package can fit within $100,000. This amount will cover all expenses for starting a new venue from scratch. Below we will look at what you need to do to effectively promote a newly opened online gambling website. But first, let’s examine some figures characterizing the online gambling market in general:

• By the end of 2025, the global revenue of the gambling industry will exceed $100 billion for the first time. Online gambling will account for about 20% of all gambling activities (including land-based establishments), showing an annual growth rate in the share of a pie of about 1-2% since 2015. By the end of 2029, revenues will surpass $133 billion (+440% from 2017).
• The average profitability of online gambling worldwide is 6.47% (net profit to gross revenue ratio). The term “gambling” includes casino games, lotteries, sports betting, e-sports betting, card games, and live dealer games.
• In terms of global popularity, gambling types are divided as follows: 51% of gamesters prefer slot machines, 29% prefer sports betting, 14% play poker, and 6% spend their time on other kinds of gambling.
• As of early 2024, the number of online gamblers in the world is 176 million (those who gamble at least once a year). By the end of 2029, this number will increase to 291 million (7.7% of the adult working population).
• The average revenue per punter today is $240, and by the end of 2029, it will be $440.
• The most revenue in the world is generated today in the USA ($25 billion), followed by the UK ($13 billion). The highest percentage of players relative to the adult population is in Canada (69.4%).
• Online gambling has more than doubled in the last 4 years across all major indicators.
• The Covid-19 pandemic significantly advanced the development of all online services worldwide. As for online gambling, Covid-19 expanded it by an additional 90 million players globally.
• Despite more than 60% of all modern users accessing the Internet globally from their mobile phones, the largest portion of gambling revenue (48%) is still generated by users on PCs and laptops, while mobile users contribute 37%, and users of other devices (such as tablets) contribute 15% of the revenue.
• The fastest-growing markets (from 2023 to 2030) are Asia, Oceania, and Australia. The highest RevShare is in Canada (41%).
• The average duration of a single gaming session is 9 minutes.
• Despite the very high mobile penetration in people’s lives (71% in 2024, with a total of 7.4 billion active phones worldwide), not all online gambling platforms have still optimized their interfaces for mobile players—only about 93%.

Strategies for Increasing Visitor Volume

We identify 4 main strategies for increasing visits to online gambling establishments that require close attention, as the influx of new visitors converting into players is the lifeblood of any gaming venue.

Search Engine Optimization (SEO)

SEO is the principle of organically promoting content on a website. For any site, the largest portion of visitors comes from organic traffic during its lifetime, while paid traffic is always inferior. This is why this aspect is the most important for attracting new visitors.

The fundamental principles of SEO promotion are as follows:

• Creating high-quality and useful content for the target audience that offers value and keeps visitors engaged, ensuring a low bounce rate.
• To attract targeted traffic, it is necessary to use key phrases and words incorporated into the text, headings, and meta-tags.
• Website texts should be structured, including subheadings, pictures, lists, tables, charts, a variety of unique words, and contain numbers.
• Website pages should be technologically optimized, crawlable, scannable, and structured, and their set should include necessary user and technical pages.
• Actively building backlinks to the site (links from other sites to the promoted site) to increase its authority.

It is important to create different types of content regularly according to a content publication schedule so that the site remains updated—this is crucial for organic promotion. There are many types of content that can be created. Here are the most popular ones:

• Landing pages
• Blog posts
• Product, service, and category pages
• Case studies
• How-to guides
• Press releases and news articles (about bonuses, promotions, tournaments, etc.)
• Product reviews (of games, suppliers, gaming methods, game processes, gambling strategies, etc.)
• Podcasts
• FAQs
• Comparison pages
• Video streams of games
• Interviews
• User-generated content
• Forums and discussion boards
• Portfolios, projects, and success stories.

It is important not to forget in your path to launching online casino that building the image of a gambling establishment through texts and reviews on various third-party sites is a crucial component of success, as 98% of users read online reviews and feedback about businesses before using their services and products.

Here are some statistical figures about SEO search:

• 65% of users search for information in a search engine but do not go beyond the search results (they don’t click any further).
• Less than 1% of people reach the second page of search results (which is why Google recently removed “pages” in search, creating an endlessly expanding first page).
• Google has a market share of search engines of over 92%, while 8% is distributed among other search engines. This is why you can focus your SEO efforts solely on Google without concentrating on others.
• It is super important to have backlinks to the site, as 93% of the top 100 domains have at least one backlink. If a site has no backlinks, it has more than a 55% chance of never making it to the first page of search results. The more backlinks, the higher the site’s ranking.

Pay-Per-Click (PPC) Advertising

An important aspect of fast and effective, yet paid promotion is pay-per-click (PPC) advertising. Paid ads are purchased during marketing campaigns when it is crucial to promote the website by paying Google to do so. These ads are commonly referred to as “PPC campaigns”. They typically consume a large portion of marketing budgets, although this varies significantly by business. Many, for example, prefer to allocate budgets to affiliate marketing, social media, or influencer marketing, which we will discuss below.

The standard measure of cost in PPC advertising is payment per 1,000 clicks on your ad. Ads can appear as text links, banners, video ads (e.g., YouTube), or clickable images. PPC ads are chosen for their effectiveness. Here are some figures related to this type of promotion:

1. The average return on investment (ROI) for PPC is 200%—for every dollar spent, you can expect an average of two dollars in return. Google Ads and Facebook provide the highest ROI, but Facebook has many regional and general restrictions on gambling ads, so caution is needed with this channel.
2. PPC traffic conversion is about twice as effective as SEO.
3. The average click-through rate for PPC ads is 3.52%, while specifically for the online gambling sphere it is 0.57%.
4. The average cost per click in the online gambling industry ranges from $2.50 to $25.
5. The invalid click rate in the online gambling industry is higher than the market average (17%)—28%.
6. The lead-to-player conversion rate is approximately 4.4%.
7. Retargeting PPC ads result in a conversion rate of around 0.7%.

Affiliate Marketing

Affiliate marketing is a crucial source of new bettors for the gambling industry and is actively used in a guide launching online casino. The percentage of new punters generated through affiliate efforts varies widely by geography, jurisdiction, and from one gambling venue to another. However, overall, it accounts for tens of percent, ranging from 1/10 to 1/2 of the total new player base.

The advantage of affiliate marketing is that, as a gaming club, you do not incur risks related to attracting clients—you only pay affiliate marketers for actual players they bring to you. You can set your own performance metrics for payments. For instance, you might pay for each person who registers and makes a first deposit of at least X amount. Such acquired players are far more valuable than those who merely visit your site after clicking on an ad link or searching for your gambling venue on Google without even clicking through. Thus, the payment for acquired punters in affiliate marketing is significantly higher: a fixed amount and/or a percentage of the revenue generated by the referred player over a set period of time (a month, six months, a year, or even lifetime)—which can range from 20% to 75% revenue share (RevShare). This makes affiliate marketing beneficial for both venues and the affiliate marketers working for these venues. Marketers handle all the work, attracting players to your gambling establishment, advertising on your behalf, and placing ads across various paid and free platforms. As the client, you ensure their methodological and technological support and operation: registering them in your affiliate marketing system, providing them with advertising material templates, monitoring their performance, and calculating the amounts due to them. Of course, you also handle issues related to fraud, low-quality clients, and negative carryover.

Here are some statistics on affiliate marketing in the gambling industry:

1. In the U.S., 15% of the advertising budget is spent on it.
2. The average revenue share payment in affiliate marketing is 25-35%.
3. 80% of affiliate marketers now create their content using AI.
4. The average ROI of affiliate marketing is 1,400%.

Social Media and Influencer Marketing

SMM and influencer marketing are considered effective methods for attracting customers after launching casino. Meta Platforms Inc. (the parent company of Facebook) built its entire business on advertising various products and services to its social network users. It does this very effectively because it collects hundreds and thousands of data points about its users, their behaviors, habits, and what they like to spend money on. As a result, it targets advertising offers ultimately effectively, knowing with a high probability that users are interested in these offers. Similar advertising functionalities are now used by all social networks and most messaging platforms.

Many of these platforms have imposed significant restrictions on gambling advertising, though, allowing it only in jurisdictions where gambling is fully legal and has strictly regulated national rules. Even then, gambling advertisers must go through substantial approval procedures to start advertising on social networks. The same applies to influencers—individuals with a large number of followers on social media. They are similarly constrained by these rules. However, if they run their own blogs on their personal platforms (websites), they can set their own rules if they have significant traffic to their websites.

Here is a list of social networks where you can try this activity:

• Facebook
• Instagram
• Pinterest
• Snapchat
• YouTube
• LinkedIn
• WeChat
• Reddit
• TikTok
• QQ
• Tumblr
• Twitter
• Weibo
• Discord
• LINE
• Quora
• Twitch.

Messaging apps:

• Telegram
• Viber
• WhatsApp.

Here is some information about the effectiveness of advertising through these channels:

1. ROI averages 478%.
2. 60% of online gambling venues use it in their advertising activities.
3. Compared to standard PPC ads, the effectiveness here is 4-5 times higher.
4. Conversion ranges from 1% to 5%.
5. Brand awareness effectiveness can increase during campaigns from 15% to 50%.
6. The cost of acquiring one player through influencer marketing ranges from $10 to $50, while SMM gives them for $1-$5.
7. CTR ranges from 0.8% to 2%.

Enhancing Player Interaction and Engagement

After you have attracted a player to your house of gambling, you need to retain them effectively to maximize their duration of stay with you, and thus, their LTV (lifetime value). To achieve this, four components are widely used.

Personalized Marketing

Personalization is a growing trend in all areas of our lives in the third decade of the 21^st century. Personalizing the gaming experience is an important aspect to ensure that players feel a personal, emotional connection to them, understand that their desires and gaming experience at a specific venue are taken into account, and that the venue has the appropriate powerful software to analyze player behavior in real-time.

To personalize the gaming experience, as the owner of a gambling club, you can use various methods and tools:

1. CRM systems, such as Salesforce and HubSpot.
2. AI-based tools, such as Optimove and Evolv AI.
3. Behavioral analytics and recommendation tools, such as Amplitude, Google Analytics, TensorFlow, or Scikit-learn.
4. Dynamic content and web experience personalization tools for users, such as Optimizely, Evergage, Segment, and Dynamic Yield.
5. Loyalty programs, rewards, bonuses, and tournaments created by your gaming club’s staff based on customer segmentation.
6. AI chatbots for player support, such as Intercom and Zendesk.
7. Push notifications in mobile apps or browsers about various updates, created with tools like Braze and OneSignal.
8. Geolocation and payment localization tools based on tracking players’ device locations.

Gamification and Interactive Features

Gamification elements help maintain player engagement by offering incentives from a specific gambling club. This increases player entertainment with various offers, such as achieving a goal within a limited time or making it onto the top players’ leaderboard. Rewards for these achievements include awards, badges of distinction, special titles, points, and direct rewards like bonus money or free spins. Examples of gamification include:

1. Loyalty programs, where players progress through levels to earn prizes and better gaming conditions, such as reduced wagering requirements or increased weekly withdrawal limits. The program may be open to all or closed (by invitation from the administration or based on a combination of achievements). Such programs typically represent VIP levels.
2. Missions and challenges. Players are given specific tasks to complete, such as cumulative betting amounts, playing a certain number of games on specific days, or depositing a certain amount of money within a timeframe. Prizes may include rewards, titles, bonus money, free spins, points for store purchases, etc.
3. Leaderboards in competitions. This is often done to boost the popularity of games from a specific provider or to encourage playing games with certain themes, such as Easter-themed games during Easter. The competition’s goal is to make it onto the leaderboard, with criteria including the number of bets placed within a specific time, total winnings, specific types of winnings (e.g., only jackpots), and other relatively challenging achievements. Prizes include those mentioned above, plus possibly real-world gifts like computer equipment, watches, jewelry, money, vacation packages, or tickets to exclusive closed events.
4. Achievements. These can be awarded for time spent with the club, the number of games played, total deposited funds, etc. Achievements are cumulative and may include visual badges in the client’s profile that have no monetary value.
5. Progress bars—similar to the VIP system, but divided into sub-levels.
6. Periodic recurring challenges: daily, weekly, monthly, quarterly, or annually. For example, make a daily spin on a specific slot or a bet in blackjack.
7. Wheel of Fortune spins. Or a click on mystery boxes. Available for free once a [some period] or for a fee at any time. Valuable prizes may be won here.

Examples of successful strategies include:

1. Casumo Casino. Adventure-based gamification: as players place bets, they advance through levels, collecting trophies and rewards, completing main and side missions to earn even more rewards, with progress visually tracked.
2. Mr. Green. Tournaments and bonus leaderboards where players compete against each other. Prizes are most often money.
3. LeoVegas. VIP system for players with bonuses at both primary and intermediate levels.
4. PlayOJO. Players receive a fixed amount of money without wagering requirements as a reward for placing bets in certain games.

Customer Relationship Management (CRM)

A CRM system is software designed to collect and record all historical data about client interactions with a company and use this information to make personalized offers to clients and forecast which products/services from the company might interest them. It also allows for quick access to information about a specific client when they contact the company, gaining a deeper understanding of their needs and pain points. Data can enter the CRM system from many sources, such as phone and email conversations with clients, collected/purchased data from external sources, and information clients provide about themselves on websites or in online surveys, etc. Powerful CRM systems can gather hundreds of types of data about each client and create thousands of connections between them, identify behavioral patterns, segment clients, and perform various data analyses, such as by client preferences. All this helps increase the percentage of sales to clients and the percentage of subsequent (upsell) and cross-sales, enhancing customer satisfaction and LTV.

It works for C2B and B2B interaction formats.

With data from this system, you can do useful things for your gaming club:

• Segment players online and organize personalized promotions. The level of personalization can even be down to each individual person.
• Increase client retention rates and the number of products per client over the entire period of engagement.
• Automate marketing campaigns and improve their targeting.
• Improve customer support and reduce response times.
• Create more engaging bonus and loyalty programs.
• Use good historical data for repeated marketing campaigns, enhanced based on each individual player’s response.
• Form dynamic bonuses, offers, and time-limited promotions to engage player interest.

Loyalty Programs and Bonuses

Bonuses and loyalty programs are essential for engaging people with specific offers here and now. They are designed for both newcomers (recently registered users) and long-time punters and are important for launching online casino. Types of bonuses typically include:

• Free spins on video slots
• Bonus money with or without wagering requirements
• Free bets on games for a limited time (usually minutes)
• Free poker games or entry into a poker tournament (free or discounted)
• Gifts of real-world items: electronics, watches, jewelry, cash, vacation packages, tickets to exclusive events, etc.
• Points or similar rewards that can be exchanged for gifts at the gambling establishment through an internal store or by contacting the administration.

It is important to have a cohesive and well-structured rewards program with multiple offers to attract all segments of the target audience from various financial groups (since players differ in the amounts they spend on gambling). A typical online gambling venue might have 10-15 types of bounties given for specific achievements or upon meeting certain conditions.

A welcome bonus is the start of a person’s interaction with a gaming parlor. It can and should be eye-catching, substantial, and lasting to ensure prolonged enjoyment. At the same time, it must comply with the laws of the specific country to avoid fines, bans, or other penalties. Other bonuses are for those who continue to play. They must also comply with the laws of the specific country, which may either prohibit or permit them, regulating their amounts, forms, value, and other aspects.

To create your reward system, you might follow these recommendations:

1. A tiered rewards system is valuable because each player can advance through levels, and the presence of these levels will encourage players to do so.
2. Establish sequential rewards that vary in value depending on the difficulty of obtaining them. For example, offer 5 free spins for providing an email and +120% to a deposit of $1,000 playable in a specific set of slots.
3. Personalize rewards based on the segment and value of the individual player.
4. Include elements of gamification, as mentioned above.
5. Regularly update existing bonuses and rewards to create a sense of freshness and buzz in the gaming club.
6. Organize exclusive online and offline events for VIP clients.
7. Set reasonable wagering requirements in accordance with prevailing business practices in the specific market.
8. Develop a system for earning and tracking points in the loyalty program and multi-tiered bonuses that players can monitor in their personal accounts.
9. Unexpected rewards create a wow effect from the surprise, making the player’s day.

Remember, all aspects of bonuses and wagering requirements must strictly adhere to local legislation to avoid unpleasant administrative and legal consequences. Additionally, to set appropriate offers, you need to study the specifics of the particular market to avoid imposing overly strict or lenient restrictions and conditions (in terms of time, amounts, bets, wagering requirements, limits, deposits, and everything else related to bonuses and rewards).

Content Marketing and Branding

The importance of creating high-quality content, its types, and its impact on online promotion has already been discussed in the “Search Engine Optimization (SEO)” section of the “Strategies for Increasing Visitor Volume” chapter. Therefore, let’s focus here on the importance of building a brand. A recognizable, effective, positive, and strong brand.

It must be built continuously and consistently, step by step, using all available advertising methods. The brand should convey the same messages across all channels (unless there is a specific gimmick of yours in promoting different narratives through different channels, such as higher bonus amounts for deposits made with cryptocurrency or through a mobile app rather than a desktop PC).

The brand is the face of your company. How it is perceived directly affects your business success. Figuratively speaking, if your face is attractive, people will view you more positively, openly, and favorably than if it is ugly. It’s just like in real life; there is no surprise here, as people by nature are highly discriminatory, despite various attempts to build a homogenized society. This is a result of evolution that just cannot be ignored.

To create a brand, we suggest the following recommendations:

1. Develop your unique proposition and vision: how you will differentiate yourself from competitors. This will help you know what and how to promote when saying about your gaming parlor in advertising.
2. Create a memorable visual style. A vivid example: when someone says “Pepsi”, you immediately picture that soda with all its visual elements, the taste of the drink, its approximate price, and the form factor of the bottle. Any strong brand should evoke a clear image in your mind. Make your image strong.
3. Focus on UX. The easier it is for players to use your site or mobile app, and the more intuitive it is, the better their user experience will be.
4. Be open with players and prioritize them. Look at the world around us: it becomes clear that corporations and their corporate thinking, which have taken over the world, no longer focus on the individual as a unique consumer with their own dreams, thoughts, limitations, capabilities, and characters. Everything boils down to the customer always being wrong, and if they don’t want to use a service from this or that corporation, so be it—another consumer will come along anyways, of which there are 8 billion living on the planet. In the second half of the 20^th century, customer relations were quite different: they were seen as people, not just as another wallet in line. If you bring back the “20th-century attitude” towards people in your business, you will quickly win player loyalty because everyone likes to feel like they are a priority, not just another cash cow for an insatiable corporation. Ensure that players get personalized offers, a great gaming experience, pleasant bonuses, excellent customer support, etc. In other words, create an atmosphere of human-centeredness, trust, and transparency.
5. Actively use Internet marketing tools to promote your brand. Leverage social media where there are no restrictions and resistance in gambling business advertising.
6. Invest in strong software for gaming and customer relations, such as CRM. Actively incorporate AI for analytical work and predictive analysis.

Leveraging Data and Analytics

Marketing efforts to promote a gaming club have various performance metrics:

1. Customer Acquisition Cost
2. Return on Investment
3. Conversion Rate
4. Player Retention Rate
5. Churn Rate
6. Average Revenue Per User
7. First Deposit Rate
8. Cost Per Lead
9. Engagement Rate.

All these metrics are monitored using various marketing tools (systems) used for conducting marketing campaigns. It is worth noting that these tools can be standalone software used by individual casinos or part of a more comprehensive software package offered, for example, as a white-label solution. The following are standalone tools:

1. Google Analytics
2. Adobe Analytics
3. HubSpot
4. SEMrush
5. Hootsuite Analytics
6. Facebook Ads Manager
7. Kissmetrics
8. Mixpanel
9. Tableau
10. Power BI
11. MoEngage
12. Optimizely
13. Mailchimp Analytics
14. Crazy Egg.

Using the data obtained from your campaigns, you assess their performance metrics and then optimize them for future iterations based on the analysis of mistakes and successes. A/B testing and other types of testing within and between campaigns allow you to improve marketing results.

Staying Ahead of Industry Trends

After launching your new gaming club and establishing client acquisition efforts, it’s time to consider the mid-term and long-term sustainability of your gambling venture. 

First and foremost, given the increasing penetration of mobile phones in people’s lives, your gaming site should be fully optimized for mobile users. Ideally, this should be done before the site launches. It’s even better if you have a mobile app. However, note that in some countries and political blocs, Google Play and the App Store may not allow gambling establishment apps to be listed. Consequently, downloads would occur from third-party sources, including your website, with necessary security exceptions that may deter some mobile users in those geos.

To ensure mobile users of your venue have the best gaming experience, you are advised to implement the following:

1. A site optimized for mobile and tablet platforms + having a mobile app.
2. Optimization of data transfer to ensure speed and efficient use of web traffic for images, pages, scripts, HTTP requests, frameworks, and games.
3. Push notifications.
4. Easy integration of the payment process with payment apps installed on mobile phones.
5. High-quality security: two-factor authentication, secure payment gateways, 128-bit/256-bit encryption.
6. Easy navigation.
7. Ability to switch to a special vision mode for users with visual impairments + screen reader support.
8. Offline access to essential functions where real-time betting is not required.
9. Customer support through mobile apps: chat, phone, email, and social media.
10. Use of geolocation (only where not prohibited by law).

In addition to mobile optimization, stay ahead of competitors who are increasingly integrating AI in their gambling establishments for data processing, real-time gaming offers, and personalization of the gaming experience, as well as for content creation (texts, images, and videos). When possible, incorporate AR and VR games into your gaming platform for an immersive gaming environment.

Always monitor legislative changes in your areas of operation. This will help you avoid fines, warnings, restrictions, and suspension of operations, as well as criminal liability where applicable. This applies to all aspects, particularly responsible gaming practices.

BoomAff’s Approach to Casino Marketing

Our approach to online marketing for houses of gambling involves using only the most effective tools and procedures we have developed over years of professional experience. We are highly focused on actively using affiliate marketing, which has demonstrated exceptional effectiveness in many geos where we launch gambling solutions. The focus is also on high-quality content, which we regularly create for our clients for SEO, PPC, and other forms of promotion. SMM marketing, influencer marketing, and email marketing are important parts of our overall marketing efforts, used as needed depending on client budgets and goals.

We always recommend that our clients create effective bonus structures to generate and maintain high levels of interest among the engaged audience. This includes loyalty systems, VIP offers, and bonuses for newcomers and seasoned players, optimized for all financial tiers of players.

Here are some quick case studies of venues that have benefited from BoomAff’s expertise:

1. Dozen Spins Casino (dozenspins.com)

Launched in May 2019, Dozen Spins aimed to strengthen its market presence. 

The goals were:

1. Increase new player acquisition.
2. Boost brand recognition.
3. Improve new user conversion rates.
4. Enhance player retention and average revenue per user.

BoomAff strategy (1 year of project):

• Targeted social media and influencer advertising campaigns.
• SEO optimization, content marketing.
• Development of a new promotion and bonus system.

Results:

1. Attracted 10,400 new players per month, a 31% increase.
2. The conversion rate increased by 43%.
3. Player retention rate increased by 16%, to 43%.
4. ARPU increased to $180/month, +22%.

4. Slots Empire (slotsempire.com).

Launched in May 2004. Despite 20 years of operation, the venue was losing market presence and sought BoomAff’s help to improve its position. Goals:

1. Increase daily active users.
2. Increase bonus usage rate.
3. Raise average deposit amounts.
4. Enhance return on marketing efforts with a fresh approach.

BoomAff strategy (6 months):

• Implemented 18 targeted social media ad campaigns reaching 79 million people.
• Optimized the bonus system, added multiple regular and recurring gamification offers.
• Launched AI data analytics and bonus offer creation for players, delivered via push notifications on phones and email offers, as well as their personal accounts on a website.
• Expanded retargeting strategies.
• Launched several localized marketing programs in 5 geos.

Results:

1. Increased daily active users from 1,200 to 1,800 (+50%).
2. Bonus usage increased from 48% to 77% (+60%).
3. The average deposit amount increased from $190 to $322 (+69%).
4. Email marketing engagement grew from 8% to 27% (+238%).

4. All Reels Casino (allreels.com).

Launched in March 2012. In 2020, it turned to BoomAff to boost user engagement. Goals:

1. Increase weekly player logins.
2. Increase new player use of the welcome bonus.
3. Increase average session duration.
4. Improve conversion rates of marketing offers.

BoomAff Strategy (9 months):

• Launched targeted campaigns on social media, PPC, and SEO.
• Improved website content; planned blog and external publications.
• Introduced personalized advertising offers.
• Implemented AI for creating routine marketing content.
• Introduced interactive prize draws in campaigns and tournaments.
• Integrated cross-channel marketing campaigns.
• Conducted player journey mapping.

Results:

1. Weekly player logins increased from 6,800 to 9,200 (+35%).
2. Welcome bonus usage rose to 82% from 33% (+148%).
3. The average session duration increased from 7 minutes to 17 (+142%).
4. The conversion rate for marketing offers increased from 5% to 8% (+60%).
5. Interactive monthly events were watched by up to 4,800 viewers.
6. CTR for combined marketing channels increased to 18%.
7. After player journey mapping, the conversion funnel result increased by 48%, from 6% to 8.9%.

In its daily operations, BoomAff uses numerous professional tools, including:

1. Income Access (affiliate marketing network)
2. Casino.org (casino comparison)
3. GameOn (gamification software)
4. Ahrefs (SEO optimization tool)
5. Hootsuite (social media management)
6. Salesforce (CRM system)
7. Mailchimp (email marketing platform)
8. WordPress (content management system)
9. The Trade Desk (programmatic advertising)
10. Google Analytics (data analytics tool).

BoomAff remains at the forefront of trends and innovations in the industry by continuously integrating cutting-edge technologies and tools. We constantly stay updated on gambling and marketing developments, ensuring that we provide our clients with the most advanced and effective strategies in affiliate marketing, data analytics, and gamification. We also collaborate with leaders in the fields of affiliate and influencer marketing and invest in continuous employee training. This proactive approach helps our clients stay competitive and achieve significant marketing impact in a constantly evolving landscape.

Conclusion

Launching a new online gaming club is a complex task that requires a professional team to ensure success. After the launch, it’s crucial not to rest on your laurels but to keep moving forward day by day, ensuring continuous development, staying competitive in this active and profitable field, and leveraging the expertise of professionals who can grow your gambling venue’s brand. BoomAff is part of an expert cohort. With us, any questions related to launching and promoting your gaming club become much simpler, as they will be handled by a highly motivated team of professionals, each having over a decade of thorough experience in the gambling industry. Contact us now to start discussing your needs!