Leading online gambling affiliates in the United States, including Better Collective, Catena Media, Gambling.com Group, oddschecker Global Media, Spotlight Sports Group, and XLMedia, have joined forces to create the Responsible Gambling Affiliate Association (RGAA). The mission of the association is to advocate for “reasonable regulation, responsible advertising, and consumer protection” in the online gambling industry. By focusing on key aspects of the industry, such as competitive gambling markets, consumer protection, and responsible business practices, the association aims to contribute to the positive growth and sustainability of the online gambling industry in the US market.
Affiliates play a crucial role in supporting the growth of regulated online gambling operators in the US. The formation of the RGAA marks a significant milestone in the iGaming sector as major affiliates come together to champion consumer protection and responsible gambling practices. With a commitment to promoting positive wagering experiences and supporting regulated operators, the RGAA sets a precedent for collaboration within the industry.
As the association progresses, it will become a vital advocate for industry standards, education, and responsible business practices in the dynamic US online gambling market. The concept of iGaming affiliates has a long history in the online gambling industry, acting as intermediaries between operators and players. Affiliates have played a pivotal role in driving customer acquisition and contributing to the growth of the iGaming industry. The establishment of the RGAA reflects the evolving landscape of affiliates, emphasizing their commitment to responsible practices and consumer protection in the expanding US market.